INSPIRATIONAL CLOTHING LINE PARTNERS WITH BRIGHT PINK, CREATE BENEFIT SHIRT

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 1, 2007 -- Northbrook, IL (August 2007) Although rates of breast cancer-related deaths have decreased, the need to continue building awareness and eventually finding a cure is as great as ever. be.ology™ Clothing announced that it will partner with Bright Pink (www.bebrightpink.org), a unique resource providing support to young women at high risk for breast and ovarian cancer. The company will introduce its be.bright shirt in August. A portion of proceeds will go to the Bright Pink Organization.

Founded by Lindsay Avner, 24, who opted to have a bilateral prophylactic mastectomy after testing positive for the BRCA 1 gene, Bright Pink offers education and support to high risk young women facing breast cancer and ovarian cancer and arms them with knowledge, a great attitude, companionship and empathy during their journey.

“The organizations share a common mission to make the world a better place for all people through positive energy and conducting proactive work for healing. This partnership is a natural fit," said Linda Horwitz, Co-founder of be.ology.

Lindsay Avner is a well-known national advocate in involving young people in the fight against breast cancer. Her mother is a breast and ovarian cancer survivor, and Lindsay lost her grandmother and great-grandmother to breast cancer before she was born. Out of gratitude for her mother’s survival Lindsay contacted the Komen Affiliate in Columbus, Ohio to get involved and founded the first ever Race for the Cure® High School Team Challenge. The challenge eventually spread to over 35 schools in Columbus, then to more than 60 other affiliate countries.

The be.bright shirt will be available, initially, on www.beologyonline.com and eventually through a variety of retailers across the country.


About Bright Pink

Lindsay Avner lives in Chicago, IL and remains a committed activist and role model for other high risk young women. She is a member of the Susan G. Komen for the Cure Young Women's National Advisory Council and her contagious enthusiasm and passion to educate others continues to inspire thousands other women to be proactive with their health. Lindsay’s story has been profiled in the Chicago Tribune, NY Post, “Today Show”, “Inside Edition”, Cosmopolitan Magazine, and on CNN. Visit www.bebrightpink.org.

About be.ology™

Located in Northbrook, IL, be.ology™ was created by lifelong friends Alison Smetana and Linda Horwitz to fulfill a common hope to make the world a better place through the mind-body connection and using the power of positive thinking. be.ology offers top of the line fashionable shirts, coffee mugs, blankets and soy candles with powerful and positive messages to change lives and the world. The company has built its line of shirts in conjunction with research supporting the impact of these simple words of empowerment on human state-of-mind and overall health. Visit www.beologyonline.com or www.beologyonline.com/media.

###