Nursingwear sponsors Feel Free to Feed Breastfeeding Campaign

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 3, 2007 -- Nursingwear is an online retailer of nursing wear and breastfeeding clothes and is one of the main sponsors of the Feel Free to Feed breastfeeding campaign in partnership with the Australian Breastfeeding Association, Mothers Direct and My Child. Tracey Campbell of Nursingwear says: "Breastfeeding clothes certainly make breastfeeding comfortable and discreet, but what is most important is that mums have a confident mindset and know that they have the support of their immediate communities."

Some women find breastfeeding easy. For others it is something that needs to be learnt, mastered and practised in a supportive environment. Whatever a woman’s experience, having their workplace and community assist them in feeling free to feed may be the difference between continuing for as long as they would like and giving up because it’s all too hard.

Nursingwear, Mothers Direct, My Child magazine and the Australian Breastfeeding Association aim to support three key initiatives:

Breastfeeding Welcome Here A free sticker kit for businesses and organisations to display their welcoming attitude to breastfeeding. The kits are awarded to businesses that have a welcoming attitude from staff and management, a smoke-free environment and room to move a pram. Breastfeeding Welcome Here businesses are featured on the Australian Breastfeeding Association website www.breastfeeding.asn.au. Visit the website or phone 03 9885 0855 for further information on obtaining a kit.


Breastfeeding Friendly Workplace Accreditation (BFWA) Employers can show they support a family-friendly work culture. With 44 percent of mothers returning to work within the first 12 months of their baby’s life, Breastfeeding Friendly Workplace Accreditation recognises and promotes best practice in meeting the needs of breastfeeding mothers in paid work. Not only does this help mothers and babies, it makes good business sense. For more information, visit the BFWA website.

Baby Friendly Health Initiative (BFHI) This international project aims to give every baby the best start in life, starting with a healthcare environment where breastfeeding is the norm and mothers and babies are supported. The BFHI Ten Steps To Successful Breastfeeding are the global standard by which health services are assessed and accredited. Go to bfhi.org.au to find out more.

More information can be found online at http://www.nursingwear.com.au

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