Abilene TV Stations KTAB AND KRBC Drawing Audience to the Web with ActiveAccess News & Programming

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 6, 2007 --

CHANTILLY, VA, August 6, 2007 – BIA Information Network (http://www.activeaccess.com), a leading provider of private-label desktop applications, announced today it has teamed with Abilene, TX television stations KTAB and KRBC to launch its ActiveAccess desktop application for a new portal website co-published by the stations. The application, WeatherNow, is designed to enhance the portal’s purpose of becoming the city’s central source for news, event information, community calendar, weather, videos and alerts by delivering the information directly to the computer desktops of its residents. The application can be downloaded from http://bigcountryhomepage.com/content/weathernow.
Gayle Kiger, Vice-President and General Manager of KTAB, said, “ActiveAccess technology engages our audience by providing them with the information they choose even when they don’t care to access the Internet. The WeatherNow application supports our new media initiatives of creating a community portal that serves as the focal point for local consumers, businesses and advertisers. Based on our experience with the technology, ActiveAccess makes it much easier to communicate with users and to provide convenient access to news and information when it’s most relevant and critical.”

ActiveAccess technology creates a direct and interactive pipeline to an audience using Internet technology. When users download the application from the stations new website, http://bigcountryhomepage.com/content/weathernow, they receive personalized, customizable, real-time local and national weather information, weather alerts and storm warnings, breaking news, streaming video and other types of content from both KTAB and KRBC. KTAB and KRBC will be also able to send out targeted communications with their respective listeners based on the information each user provides at sign-up. The stations can also collaborate with advertisers by tying-in station promotions and content.

“Our collaboration with KTAB and KBRC supported their desire to become a resource for their viewers in ways beyond the airwaves,” said Haidee Calore, senior vice president and general manager for BIA Information Network. “We are delighted to be working in collaboration with television stations that want to leverage their unique resources to develop an even deeper connection with their local audiences. WeatherNow creates a flexible way for the Abilene community to rely on these respected local television stations for news and information at any time of the day.”

WeatherNow is a non-intrusive, light-weight program containing no adware, spyware or spam. It can be installed at work or at home and will not slow down a company’s network or use much RAM or hard drive space.

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