Gerry Cullen offers The Coldest Call: Why Some Good Products Don’t Sell. Cullen’s book helps determine what barriers are standing in the way of making sales.
United States of America (Press Release) August 27, 2007 --
Making The Coldest Calls: Interview Sales Expert Gerry Cullen
"Everyone interviewing for a sales job should read this. The chapter, 'Ray's Pain,' is worth the price of the book."
--Jason Cohen, CEO, Smart Bear Software
WHO: Gerry Cullen is a veteran salesman and author of The Coldest Call: Why Some Good Products Don’t Sell. He has been the VP of Marketing at a Fortune 500 company and was also the founder of two successful start-up companies. He is currently President of ITWatchDogs, Inc. a network monitoring company.
WHAT: Insights for professionals investigating a new sales job or those wanting to improve their sales expertise.
Cullen discusses:
How to identify the good companies to sell for
What you can do to improve sales results
How to avoid the barriers that will stand in your way
In The Coldest Call: Why Some Good Products Don't Sell by Gerry Cullen, the veteran salesman defines four barriers (pain, promotion, price and policy). He says those barriers each prevent sellers from selling and customers from buying and explains why some good products just don't sell - by no fault of the salesperson.
For professionals investigating a new sales job or those who want to determine why their current sales are slow, Cullen provides checklists to determine if companies have built in these barriers to selling products. www.gerrycullen.com
Contact:
Elaine Krackau
PR by the Book, LLC
512-733-5145
elaine@prbythebook.com
www.prbythebook.com
"Everyone interviewing for a sales job should read this. The chapter, 'Ray's Pain,' is worth the price of the book."
--Jason Cohen, CEO, Smart Bear Software
WHO: Gerry Cullen is a veteran salesman and author of The Coldest Call: Why Some Good Products Don’t Sell. He has been the VP of Marketing at a Fortune 500 company and was also the founder of two successful start-up companies. He is currently President of ITWatchDogs, Inc. a network monitoring company.
WHAT: Insights for professionals investigating a new sales job or those wanting to improve their sales expertise.
Cullen discusses:
How to identify the good companies to sell for
What you can do to improve sales results
How to avoid the barriers that will stand in your way
In The Coldest Call: Why Some Good Products Don't Sell by Gerry Cullen, the veteran salesman defines four barriers (pain, promotion, price and policy). He says those barriers each prevent sellers from selling and customers from buying and explains why some good products just don't sell - by no fault of the salesperson.
For professionals investigating a new sales job or those who want to determine why their current sales are slow, Cullen provides checklists to determine if companies have built in these barriers to selling products. www.gerrycullen.com
Contact:
Elaine Krackau
PR by the Book, LLC
512-733-5145
elaine@prbythebook.com
www.prbythebook.com
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