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United States of America (Press Release) August 29, 2007 --
New site helps writers weather the Internet
Veteran journalist and seasoned communications professional Ovetta Sampson has launched writewaywriting.com her new writing coaching business for professionals who need an edge in the online marketplace.
Although there are several folks out there who claim to be "experts," in writing it's clear with companies like Google, MySpace, Yahoo and Facebook calling the shots writing isn't what it used to be.
"Words were the only thing that really mattered in direct mail copy and old ad campaigns," says Ms. Sampson. "But now algorithms and a person's ease at searching exactly for what they want by typing into a search engine makes writing "just words," obselete."
In the online world it not only matters what you write but how you write it and where that writing appears outside of your Web site.
Without search engine marketing, online marketing and social networking research behind your marketing pieces your words will fall on deaf ears.
And it doesn't matter if you're writing for print or online if you want your business to succeed an online presence is essential. And so is online copywriting.
"It's like if you build a Web site and no visits it does it really exist?" says Ms. Sampson. "Yes, words you choose can help increase traffic to your Web site. But you need an overall online copy strategy to gain visibility. And writewaywriting.com can help you do just that!"
It's clear that writers, no matter how experienced, will need help to navigate the online marketplace and writewaywriting.com is here to help them.
"If you need a second pair of eyes, someone who can look at your writing and optimize it for success on the Internet or just an editor to help you with content strategy to get your copy to where it should be then writewaywriting.com is the place for you," Ms. Sampson says.
Check out writewaywriting.com and tell them what you think.
Veteran journalist and seasoned communications professional Ovetta Sampson has launched writewaywriting.com her new writing coaching business for professionals who need an edge in the online marketplace.
Although there are several folks out there who claim to be "experts," in writing it's clear with companies like Google, MySpace, Yahoo and Facebook calling the shots writing isn't what it used to be.
"Words were the only thing that really mattered in direct mail copy and old ad campaigns," says Ms. Sampson. "But now algorithms and a person's ease at searching exactly for what they want by typing into a search engine makes writing "just words," obselete."
In the online world it not only matters what you write but how you write it and where that writing appears outside of your Web site.
Without search engine marketing, online marketing and social networking research behind your marketing pieces your words will fall on deaf ears.
And it doesn't matter if you're writing for print or online if you want your business to succeed an online presence is essential. And so is online copywriting.
"It's like if you build a Web site and no visits it does it really exist?" says Ms. Sampson. "Yes, words you choose can help increase traffic to your Web site. But you need an overall online copy strategy to gain visibility. And writewaywriting.com can help you do just that!"
It's clear that writers, no matter how experienced, will need help to navigate the online marketplace and writewaywriting.com is here to help them.
"If you need a second pair of eyes, someone who can look at your writing and optimize it for success on the Internet or just an editor to help you with content strategy to get your copy to where it should be then writewaywriting.com is the place for you," Ms. Sampson says.
Check out writewaywriting.com and tell them what you think.
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