Perfume Company Smelling Good Worldwide

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) August 30, 2007 -- My DNA Fragrance, a US based perfume company out of Beverly Hills, California is gaining international momentum from its recent publicity in the United Kingdom, Russia, Turkey, France and Switzerland to name a few. Entrepreneur Carlton Enoch, the Company’s CEO, was a radio broadcast guest twice last week on the BBC. He was asked what are now becoming the two most popular interview questions; “What is the secret? How do you do it?” He smiles and answers candidly, “Like the Coca-Cola companies and Krispy Kreme donuts, we have a secret”.

My DNA Fragrance has created a scientific approach to the perfume process using DNA profiles as the blueprint to develop a complex composition of various ingredients which are uniquely mixed to create one of a kind fragrance exclusive of each customer. The Company’s fragrance is so unique that its revolutionary patent pending perfumery process will impact the way perfume is made in a world that has exhausted every possible fragrance combination in the quest to supply an unquenchable thirst for these fragrant elixirs. No two people will ever smell alike again.
My DNA Fragrance is not a pheromone produced product and no claims are made that suggest it will work like pheromones. The Company’s lab simultaneously analyzes STR (short tandem repeat) which can achieve an average probability of identity of 1.31 x 10-18 to 3.62 x 10-17 in select populations, which means the chance of finding someone else with the exact DNA profile is approximately 1 in 100,000,000,000,000,000. What does My DNA Fragrance do after that? Well, there in lies the secret.

My DNA Fragrance is committed to the confidentiality and genetic privacy of its customers and holds this to be the most important element in its corporate philosophy. All lab procedures are compliant with the HIPA act of 1996 and DNA samples are destroyed once they are decoded.

With more than 30,000 designer fragrances on the market today, My DNA Fragrance has pioneered a new path in the production of fragrance creating biologically seductive liquid treasures that caress the secret desires of the mind in a world seeking individuality and exclusivity. www.mydnafragrance.com.

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