Extreme cycling finds a new audience through feature articles focusing on the unusual 5BoroGenerals race series and urban bike culture.
United States of America (Press Release) August 31, 2007 --
New York, NY. August 30, 2007. Bicycle racing is taking on a new life in the street, far from the troubled and disappointing world of professional cycling. The 5BoroGenerals series of 'alleycat' style street races is leading a grassroots wave of cycling events growing out of a 20 year tradition started by bicycle messengers and culminating in a growing army of young urban cyclists eager to race through city streets and explore the world's most exciting city in a way only possible by bicycle. The influence of these alleycat races is sweeping through the bicycle industry, popular media and streetwear. The top sponsors Chrome Industries, Champion System, Crumpler Bags, Kryptonite Locks, and R.E.Load Baggage have recognized the potential of this unique series by providing custom and limited edition prizes for top competitors. The local media hasn't been far behind: the series' unique qualities have already attracted the attention of SNY (the cable sports network owned by the NY Mets), The Village Voice and the New York Times. Reporters are now discovering that the 5BoroGenerals is the place to talk directly to experienced organizers, meet the top racers on the East Coast, and collect rich content from this burgeoning urban phenomenon.
Get Sum Entertainment, the "messenger militia" responsible for the 5BoroGenerals, consists of a core of 6 organizers who have been active for over 8 years, organizing dozens of alleycats collectively. They are also responsible for other unique cycling-related events including indoor stationary bike races called "GoldSprintsNYC." And they're hitting the road taking the show to this year's Interbike; the largest gathering of bike manufacturers, shops and professionals on the planet in Las Vegas.
The success of the series has prompted 5BoroGenerals commandante and Get Sum business manager Chris Kim to begin planning next year's 5Boro series. Mr. Kim knows that this is just the start of the public's growing awareness of, and fascination with, sustainable urban adventures, transport and culture. "We are the vanguard of revolution that understands that something is wrong with our car obsessed culture. Cycling is good for cities and good for people." It's his hope that events like the 5BoroGenerals will help bring the fun and excitement back into the sport of cycling. As this enthusiasm spreads, sponsors are seeing that more and more trend-setting individuals are discovering this simple activity can be both useful and fashionable.
Enthusiastic participants have completed missions in 3 of NYC's 5 boroughs: Rumble thru the Bronx started the series June 16, followed by Broadway Bombing down Manhattan's most famous avenue on July 4 and most recently the Staten Island Invasion on August 18. Interested in learning more about the 5 Boro Generals Series? You can check out the current website http://www.5borogenerals.com or contact Chris Kim at: daleader@5borogenerals.com or 1(917) 854-6101.
Next up in the series is the Queens Riot on September 15, 2007
TEASER: http://5borogenerals.com/events/?page=details&event=63
Get Sum Entertainment, the "messenger militia" responsible for the 5BoroGenerals, consists of a core of 6 organizers who have been active for over 8 years, organizing dozens of alleycats collectively. They are also responsible for other unique cycling-related events including indoor stationary bike races called "GoldSprintsNYC." And they're hitting the road taking the show to this year's Interbike; the largest gathering of bike manufacturers, shops and professionals on the planet in Las Vegas.
The success of the series has prompted 5BoroGenerals commandante and Get Sum business manager Chris Kim to begin planning next year's 5Boro series. Mr. Kim knows that this is just the start of the public's growing awareness of, and fascination with, sustainable urban adventures, transport and culture. "We are the vanguard of revolution that understands that something is wrong with our car obsessed culture. Cycling is good for cities and good for people." It's his hope that events like the 5BoroGenerals will help bring the fun and excitement back into the sport of cycling. As this enthusiasm spreads, sponsors are seeing that more and more trend-setting individuals are discovering this simple activity can be both useful and fashionable.
Enthusiastic participants have completed missions in 3 of NYC's 5 boroughs: Rumble thru the Bronx started the series June 16, followed by Broadway Bombing down Manhattan's most famous avenue on July 4 and most recently the Staten Island Invasion on August 18. Interested in learning more about the 5 Boro Generals Series? You can check out the current website http://www.5borogenerals.com or contact Chris Kim at: daleader@5borogenerals.com or 1(917) 854-6101.
Next up in the series is the Queens Riot on September 15, 2007
TEASER: http://5borogenerals.com/events/?page=details&event=63
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