Brand Identity Guru selected to undertake a Branding initiative for Agar Supply

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) September 6, 2007 -- Brand Identity Guru, a leading branding agency serving major players in the B2B and B2C space, has been selected to undertake a branding, web design and search engine optimization initiative for Agar Supply, one of the nation's leading food service distributors.

"The launch of our branding campaign coincides with a period of significant growth for Agar Supply. As we continue to expand our presence within each of the markets we serve and more aggressively target new products, it is critical that our brand image better reflect our business today," said Karen Bressler, CEO at Agar Supply. "We found that Brand Identity Guru offered the best combination of branding expertise, web development and search engine optimization capabilities."

The Agar Supply initiative includes developing brand imagery for the company's online presence, corporate identity, trucks, as well as Search Engine Optimization techniques to drive sales and increase brand awareness.

"Building brand awareness for this company's success is a top priority," said Scott White, the agency's founder. "We are looking to integrate online messages with Agar Supply sales initiatives. In addition, Brand Identity Guru's Search Engine

Optimization will enable Agar Supply to increase sales and build brand equity."

Headquartered in Taunton, Massachusetts, Agar Supply is a leading provider of foodservice products to customers throughout New England.

Since the 1940’s Agar Supply is a full service foodservice distributor specializing in Center of the Plate solutions. They are New England’s largest Foodservice supplier of meats, poultry, seafood and much more.

Brand Identity Guru has more than 17 years of experience serving B2B and B2C companies in the financial service, telecommunications, high-tech / bio-tech, insurance, pharmaceutical industries, healthcare, retail, distribution and service
industries. The firm has helped over 100 start-up and Fortune 1000 companies achieve measurable results through strategic brand development and cross-media communications.

About Agar Supply: Karl Bressler founded AGAR more than 60 years ago, selling meat to Chinese restaurants. Many local Chinese restaurant owners had difficulty acquiring the special cuts of pork they required. By developing a way to deliver specialized cuts of meat, Karl Bressler was able to satisfy the needs of a growing local community. This special bond remains strong today.

Alan Bressler, Karl’s son, joined the business at an early age and helped build AGAR to the point where it was the largest meat distributor in New England. By utilizing his strong entrepreneurial skills, Alan also expanded the business, helped construct a new, modern facility in Taunton, MA, and laid the groundwork for the future.

Today, Alan’s daughter, Karen Bressler serves as the company’s Chief Executive Officer. Karen is continuing the family tradition of delivering quality food products to AGAR customers.

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