The newest addition to Iceland’s national clothing brand is a new store in Copenhagen’s trendy Norrebro district.
Iceland, Republic of (Press Release) September 19, 2007 --
Iceland—September 2007--Products from 66°North are now sold in stores in 15 countries, on both sides of the Atlantic. The newest addition to Iceland’s national clothing brand is a new store in Copenhagen’s trendy Norrebro district.
This is only the companies second year selling the brand in it’s neighboring country, but due to great receptions last year the company feels confident taking this bold step. This is 66°North’s first store in Denmark and should get a warm welcome from the large Icelandic population living in Denmark as well as with the hip Danish public.
The store is situated in an old butchery and the styling cues for the store are borrowed from this history with the company’s red colored paint dripping from the walls as if reminding the customer of older times. All in all a very raw and trendy looking store for this Icelandic company with an 80 year old heritage.
The store is located at Ravnsborg Tværgade 3B, 2200 Køvenhavn N.
About 66°North
66°North Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoors working conditions on the planet. In the past decade, 66°North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.
The company’s staff today numbers more than 300 people. It operates 9 shops in Iceland under the names of 66°North and Iceland Gift Store, as well as a shop in Latvia and two shops in Lithuania. Furthermore the 66°North brand is sold in retail stores in Europe and North America.
For further information about 66°North visit our international website, www.66north.com.
This is only the companies second year selling the brand in it’s neighboring country, but due to great receptions last year the company feels confident taking this bold step. This is 66°North’s first store in Denmark and should get a warm welcome from the large Icelandic population living in Denmark as well as with the hip Danish public.
The store is situated in an old butchery and the styling cues for the store are borrowed from this history with the company’s red colored paint dripping from the walls as if reminding the customer of older times. All in all a very raw and trendy looking store for this Icelandic company with an 80 year old heritage.
The store is located at Ravnsborg Tværgade 3B, 2200 Køvenhavn N.
About 66°North
66°North Ltd. is among Iceland’s oldest manufacturing companies. It was established in the year 1926 and has throughout the decades been a leading producer and innovator in the making of working clothes used on sea and land, made for the toughest outdoors working conditions on the planet. In the past decade, 66°North has leveraged its expertise into a wide selection of outdoor clothing for sports and leisure. It has received numerous awards for its designs and marketing campaigns.
The company’s staff today numbers more than 300 people. It operates 9 shops in Iceland under the names of 66°North and Iceland Gift Store, as well as a shop in Latvia and two shops in Lithuania. Furthermore the 66°North brand is sold in retail stores in Europe and North America.
For further information about 66°North visit our international website, www.66north.com.
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