InShot will commence beta testing its online video product placement marketplace in December as part of the company's new Web 2.0 platform solution designed to aggregate brand owners and online video
United States of America (Press Release) September 19, 2007 --
InShot will commence beta testing its online video product placement marketplace in December as part of the company's new Web 2.0 platform solution designed to aggregate brand owners and online video content producers worldwide for the development and production of branded Webisodes and Webisode video content.
The paid for by subscription service model, known as the Copacabana will enable registered content producers to directly pitch their entertainment properties online with registered brand owners for either product placement or brand sponsorship. Similarly, advertisers who register their brands with the service will also be able to browse, invite and bid on the value of their integration and or sponsorship directly with producers.
Developed over two years, the intuitive platform can cleverly track the data trail of its users by matching and suggesting the suitability of both brand with producer based on unique individual user profile tags. The transactional engine, which operates on a traditional payment gateway service can include an additional commission payment key to InShot upon match up and check out.
With explosive growth in online video-sharing websites such as YouTube and the creation of user-generated video content (UGV) online, the demand for both user-generated and professional Webisode content worldwide has soared, with successful productions such as LG15, KateModern, PromQueen and Quarterlife now being produced with product placement foremost in mind.
The critical success and acclaim of branded Webisodes for campaigns such AXE's branded content Game Killers Webisodes in North America last year has drawn the attention of a host of new advertisers intent on creating their own branded Webisode content into 2008 and beyond.
In it's recent July 2007 report, eMarketer predicted that the global market for online video advertising could top an estimated $3b by 2010.
InShot's founder and Managing Director James Grant-Hay said that although the marketplace squarely aligns itself at the feet of short-form driven content, he would not rule out its usefulness for longer, heavier type inventory in the future, found in more professional long-form driven content sites such as Brightcove and Joost.
"In both cases, we expect the value proposition to go up, either way. Particularly when video hyperlink technology (VHL) enters the equation," he said.
To promote the marketplace, InShot has launched its YouTube channel InShotTV targeting content producers and brand channels worldwide and intends to launch its own IPTV branded channel InShot.TV sometime after early testing has commenced in the new year.
Visit http://www.inshot.com.au
The paid for by subscription service model, known as the Copacabana will enable registered content producers to directly pitch their entertainment properties online with registered brand owners for either product placement or brand sponsorship. Similarly, advertisers who register their brands with the service will also be able to browse, invite and bid on the value of their integration and or sponsorship directly with producers.
Developed over two years, the intuitive platform can cleverly track the data trail of its users by matching and suggesting the suitability of both brand with producer based on unique individual user profile tags. The transactional engine, which operates on a traditional payment gateway service can include an additional commission payment key to InShot upon match up and check out.
With explosive growth in online video-sharing websites such as YouTube and the creation of user-generated video content (UGV) online, the demand for both user-generated and professional Webisode content worldwide has soared, with successful productions such as LG15, KateModern, PromQueen and Quarterlife now being produced with product placement foremost in mind.
The critical success and acclaim of branded Webisodes for campaigns such AXE's branded content Game Killers Webisodes in North America last year has drawn the attention of a host of new advertisers intent on creating their own branded Webisode content into 2008 and beyond.
In it's recent July 2007 report, eMarketer predicted that the global market for online video advertising could top an estimated $3b by 2010.
InShot's founder and Managing Director James Grant-Hay said that although the marketplace squarely aligns itself at the feet of short-form driven content, he would not rule out its usefulness for longer, heavier type inventory in the future, found in more professional long-form driven content sites such as Brightcove and Joost.
"In both cases, we expect the value proposition to go up, either way. Particularly when video hyperlink technology (VHL) enters the equation," he said.
To promote the marketplace, InShot has launched its YouTube channel InShotTV targeting content producers and brand channels worldwide and intends to launch its own IPTV branded channel InShot.TV sometime after early testing has commenced in the new year.
Visit http://www.inshot.com.au
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