Once available only to Royalty; Mariani Amalgamated, Ltd announces the release of its new coca-wines aimed at the discerning wine enthusiast…with a refreshing new twist.
United Kingdom of Great Britain & N. Ireland (Press Release) September 20, 2007 --
PRESS RELEASE
For Immediate Release:
20 September 2007—John Martínez, VP - Sales and Marketing for Mariani Amalgamated Ltd., a UK based company, is proud to announce the introduction of its premium coca-based red wine. “After much research, discussion and visiting with vintners from Europe and Latin America it has been decided that our wines will come from and be produced in Peru ”, says Martínez.
Until recently, Peruvian wine exports were very limited. This is because Peruvian wine production has traditionally been quite low when compared to other more commercially developed South American countries, such as Chile and Argentina.
Peru's micro wine production has actually played to their favor though, by allowing them the time to experiment with different blends and wine making techniques without getting a reputation for low quality wines. Instead, Peruvian wine exports have arrived on the market as a seeming newcomer with surprisingly high quality. In fact, you could be forgiven for not even knowing that Peru has a wine industry.
The wine industry in Peru has actually been around far longer than most people realize. Wine grapes were first introduced to Peru by the Spanish conquistador Marquis Francisco de Caravantes who visited there during the sixteenth century. Ever since then, Peruvians have been working on perfecting their wine growing techniques. Today, wine makers in province of Ica are producing some very good wines. Peruvians know this well and now the rest of the world is finding out too.
According to historical accountings coca-based wine is nothing new, per se. In fact the first coca wine ‘Vin Mariani (French: Mariani's wine)’ was a tonic created circa 1863 by Angelo Mariani, a chemist who became intrigued with coca and its economic potential after reading Paolo Mantegazza’s paper on coca's effects. In 1863 Mariani started marketing a wine called Vin Mariani which was made from Bordeaux wine treated with coca leaves. The ethanol in the wine acted as a solvent and extracted the coca from the coca leaves, altering the drink’s effect. It originally contained 6 mg of coca per fluid ounce of wine, but Vin Mariani which was to be exported contained 7.2 mg per ounce in order to compete with the higher coca content of similar drinks in the United States.
“For markets where coca-based products are not permitted we will be using what is referred to as denatured coca leaves”, says Martínez. This process is exactly the same as that of the Coca Cola Company, which uses denatured coca leaves as the capstone ingredient in its Coca-Cola® drink.
At present and ironically the Coca Cola Company is the one and only company allowed by the United States to import coca leaves. This, of course, has created much controversy.
“Wine is not the only coca-based product MAL will be producing”, says Martínez. We plan on having a line of hair products, soaps and even food products, such as tea and cookies with other products to come later. There is much research and documentation highlighting the therapeutic benefits of coca-based products.
As a benefit to the Peruvian people, especially the coca farmers, Mariani Amalgamated, Ltd is forming strategic alliances with the current government of Peru to provide humanitarian projects for the indigenous people of that country.
John Martínez
VP - Sales and Marketing
Mariani Amalgamated, Ltd.
CONTACT INFORMATION:
John Martínez
JMartínez@VinCocaMariani.com
1 Georges Square
Bath Street
Bristol BS1 6BA
UK
# # #
For Immediate Release:
20 September 2007—John Martínez, VP - Sales and Marketing for Mariani Amalgamated Ltd., a UK based company, is proud to announce the introduction of its premium coca-based red wine. “After much research, discussion and visiting with vintners from Europe and Latin America it has been decided that our wines will come from and be produced in Peru ”, says Martínez.
Until recently, Peruvian wine exports were very limited. This is because Peruvian wine production has traditionally been quite low when compared to other more commercially developed South American countries, such as Chile and Argentina.
Peru's micro wine production has actually played to their favor though, by allowing them the time to experiment with different blends and wine making techniques without getting a reputation for low quality wines. Instead, Peruvian wine exports have arrived on the market as a seeming newcomer with surprisingly high quality. In fact, you could be forgiven for not even knowing that Peru has a wine industry.
The wine industry in Peru has actually been around far longer than most people realize. Wine grapes were first introduced to Peru by the Spanish conquistador Marquis Francisco de Caravantes who visited there during the sixteenth century. Ever since then, Peruvians have been working on perfecting their wine growing techniques. Today, wine makers in province of Ica are producing some very good wines. Peruvians know this well and now the rest of the world is finding out too.
According to historical accountings coca-based wine is nothing new, per se. In fact the first coca wine ‘Vin Mariani (French: Mariani's wine)’ was a tonic created circa 1863 by Angelo Mariani, a chemist who became intrigued with coca and its economic potential after reading Paolo Mantegazza’s paper on coca's effects. In 1863 Mariani started marketing a wine called Vin Mariani which was made from Bordeaux wine treated with coca leaves. The ethanol in the wine acted as a solvent and extracted the coca from the coca leaves, altering the drink’s effect. It originally contained 6 mg of coca per fluid ounce of wine, but Vin Mariani which was to be exported contained 7.2 mg per ounce in order to compete with the higher coca content of similar drinks in the United States.
“For markets where coca-based products are not permitted we will be using what is referred to as denatured coca leaves”, says Martínez. This process is exactly the same as that of the Coca Cola Company, which uses denatured coca leaves as the capstone ingredient in its Coca-Cola® drink.
At present and ironically the Coca Cola Company is the one and only company allowed by the United States to import coca leaves. This, of course, has created much controversy.
“Wine is not the only coca-based product MAL will be producing”, says Martínez. We plan on having a line of hair products, soaps and even food products, such as tea and cookies with other products to come later. There is much research and documentation highlighting the therapeutic benefits of coca-based products.
As a benefit to the Peruvian people, especially the coca farmers, Mariani Amalgamated, Ltd is forming strategic alliances with the current government of Peru to provide humanitarian projects for the indigenous people of that country.
John Martínez
VP - Sales and Marketing
Mariani Amalgamated, Ltd.
CONTACT INFORMATION:
John Martínez
JMartínez@VinCocaMariani.com
1 Georges Square
Bath Street
Bristol BS1 6BA
UK
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