LOUGHBOROUGH-based online company nitmix.com are celebrating a decade of making head lice homeless across the World.
United Kingdom of Great Britain & N. Ireland (Press Release) September 21, 2007 --
The company, formed in 1997 by John Owen and his wife Jacquie from their kitchen table, took the market by storm after they noticed that many of the then-available treatments were effectively nothing more than forms of chemical pesticides.
They decided to go for a more natural remedy to head lice prevention and treatment, developing a natural range of solutions, which have enabled many 1000s of parents across the World to safely, effectively and easily make head lice homeless – for good!
The company has since developed to become the leading UK online provider of totally-natural head lice treatments, prevention, solutions and advice. “When we were looking to source the basic ingredients for our solutions, it was clear that Jacquie’s background as an Aromatherapist was essential in developing a natural product,” said John.
The treatment that developed was a healthy combination of rosemary, geranium and lavender oils, with hints of sweet almond.
“From a preventative position, the lice are repelled by the oils in the first place, and are not as likely to infest a child. It is this preventative measure that really makes the Nitmix solutions the best head lice treatment we have seen on the market.”
And the marketplace has agreed – after a decade promoting the head lice treatment online, the business is celebrating 10 years this month, with a market-leading position. Nitmix have led the head lice treatment sector with their home remedy.
“It is interesting that 65% of all our sales come from the USA, although parents in the States face a different attitude from teaching staff to those in the UK. A case of suspected head lice infestation in America results in an immediate suspension of the child, which costs parents in terms of time and finances for child-care.” added John.
From modest beginnings producing and distributing the products on the family kitchen table John has organically grown the business. The company now has a separate bottling and distribution centre in Melton Mowbray, and John attends conferences and Trade shows across the World, promoting natural solutions.
“We noted that in traditional head lice treatments, it was often a vicious cycle of treatment and re-infestation, followed quickly by further re-infestations. Nobody was offering any form of prevention. This was an essential development point, and our prevention of head lice solution works incredibly effectively as a repellent.”
“It has been such a rewarding decade in business, and to know that our solutions make an incredible difference to parents and their children continues to be one of the most rewarding elements of it all. The website is full of advice and articles, all easily accessible to visitors online before they purchase – plus, we personally deal with anxious calls or queries. It is our accessibility and ultimately, our assistance which has enabled Nitmix to reach this milestone as a leader in the head lice treatment sector,” concluded John.
They decided to go for a more natural remedy to head lice prevention and treatment, developing a natural range of solutions, which have enabled many 1000s of parents across the World to safely, effectively and easily make head lice homeless – for good!
The company has since developed to become the leading UK online provider of totally-natural head lice treatments, prevention, solutions and advice. “When we were looking to source the basic ingredients for our solutions, it was clear that Jacquie’s background as an Aromatherapist was essential in developing a natural product,” said John.
The treatment that developed was a healthy combination of rosemary, geranium and lavender oils, with hints of sweet almond.
“From a preventative position, the lice are repelled by the oils in the first place, and are not as likely to infest a child. It is this preventative measure that really makes the Nitmix solutions the best head lice treatment we have seen on the market.”
And the marketplace has agreed – after a decade promoting the head lice treatment online, the business is celebrating 10 years this month, with a market-leading position. Nitmix have led the head lice treatment sector with their home remedy.
“It is interesting that 65% of all our sales come from the USA, although parents in the States face a different attitude from teaching staff to those in the UK. A case of suspected head lice infestation in America results in an immediate suspension of the child, which costs parents in terms of time and finances for child-care.” added John.
From modest beginnings producing and distributing the products on the family kitchen table John has organically grown the business. The company now has a separate bottling and distribution centre in Melton Mowbray, and John attends conferences and Trade shows across the World, promoting natural solutions.
“We noted that in traditional head lice treatments, it was often a vicious cycle of treatment and re-infestation, followed quickly by further re-infestations. Nobody was offering any form of prevention. This was an essential development point, and our prevention of head lice solution works incredibly effectively as a repellent.”
“It has been such a rewarding decade in business, and to know that our solutions make an incredible difference to parents and their children continues to be one of the most rewarding elements of it all. The website is full of advice and articles, all easily accessible to visitors online before they purchase – plus, we personally deal with anxious calls or queries. It is our accessibility and ultimately, our assistance which has enabled Nitmix to reach this milestone as a leader in the head lice treatment sector,” concluded John.
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