Whichever option you choose be sure that your continuously testing and tracking. That’s the only true way to know whether you’ve chosen the right strategy for your business.
United States of America (Press Release) September 21, 2007 --
The most effective way for you to grow your business using Traffic Exchanges will depend on what products and services you’re offering. Some webmasters find that they get great results by offering an inexpensive introductory product – while others use Traffic Exchanges simply to build their mailing list.
Direct Sales Letters
If you’ll be trying to make a sale to Traffic Exchange surfers it’s important to remember that you have a very limited amount of time to catch their attention. So, this isn’t the time to offer your $197 e-course.
Instead choose a product that is inexpensive and so valuable that they can’t pass it up. For example you may want to offer a special report for $9.99 as your initial offering. You can then upsell those customers later on your more expensive products.
Be sure to keep your direct sales letter simple and to the point. Remember, every Traffic Exchange user is busy surfing to gain credits for them self. They do not have the time or the desire to read your long sales letter. To get their attention you need to create a page with an attention-grabbing headline and clearly stated benefits. Make sure it’s an offer they can’t refuse!
Name Squeeze Pages
For many people the better approach is to use Traffic Exchanges as a source of leads. Instead of trying to sell them something, focus on capturing their contact information so you can contact them again later and introduce them to your products and services.
A name squeeze page is a web page that, when the visitor "lands" on it, he is asked to opt-in to some type of list in order to proceed further. On some squeeze pages, your only options are to opt-in or leave. On others, you are given a method to continue exploring the site without opting in.
The rationale behind using a squeeze page is that most Internet marketers realize that the majority of visitors will not buy from a site on the first visit. This is especially true with Traffic Exchange surfers. So, these marketers make list building their top priority. If they can just collect the email address, along with permission to follow-up, then they'll get other opportunities to make the sale later.
A name squeeze page, generally, has some enticing bullet points on it, and does a thorough job of describing what you'll be able to access after you enter your data. The key is to make your offer so enticing on the squeeze page that surfers are salivating to get it.
Cheers,
MACK
http://make-crazy-money.eoltt.com
Direct Sales Letters
If you’ll be trying to make a sale to Traffic Exchange surfers it’s important to remember that you have a very limited amount of time to catch their attention. So, this isn’t the time to offer your $197 e-course.
Instead choose a product that is inexpensive and so valuable that they can’t pass it up. For example you may want to offer a special report for $9.99 as your initial offering. You can then upsell those customers later on your more expensive products.
Be sure to keep your direct sales letter simple and to the point. Remember, every Traffic Exchange user is busy surfing to gain credits for them self. They do not have the time or the desire to read your long sales letter. To get their attention you need to create a page with an attention-grabbing headline and clearly stated benefits. Make sure it’s an offer they can’t refuse!
Name Squeeze Pages
For many people the better approach is to use Traffic Exchanges as a source of leads. Instead of trying to sell them something, focus on capturing their contact information so you can contact them again later and introduce them to your products and services.
A name squeeze page is a web page that, when the visitor "lands" on it, he is asked to opt-in to some type of list in order to proceed further. On some squeeze pages, your only options are to opt-in or leave. On others, you are given a method to continue exploring the site without opting in.
The rationale behind using a squeeze page is that most Internet marketers realize that the majority of visitors will not buy from a site on the first visit. This is especially true with Traffic Exchange surfers. So, these marketers make list building their top priority. If they can just collect the email address, along with permission to follow-up, then they'll get other opportunities to make the sale later.
A name squeeze page, generally, has some enticing bullet points on it, and does a thorough job of describing what you'll be able to access after you enter your data. The key is to make your offer so enticing on the squeeze page that surfers are salivating to get it.
Cheers,
MACK
http://make-crazy-money.eoltt.com
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