64% of British pensioners want to network online, according to lifestyle60.com
United Kingdom of Great Britain & N. Ireland (Press Release) September 27, 2007 --
FOR IMMEDIATE RELEASE
Forget Facebook and MySpace - a new social phenomenon is sweeping the internet. According to a survey by Lifestyle60.com - a website for silver surfers launching to coincide with the new national 'Older People's Day' - it's not troubled teenage bloggers or trendy 20-somethings setting the pace. The over 60s are making waves, officially becoming the fastest-growing group of internet users in the UK.
Lifestyle60.com, which provides online social networking for the UK’s over 60s, found that over 64% of almost 800 Brits questioned in the survey are interested in joining an online networking community.
And it seems that ladies are leading the way: the survey also revealed that 72% of those interested in using online networking are women.
A report by Hitwise in May 2007 showed that UK internet users aged 55 plus are set to overtake 35-44 year olds as the age group with the largest representation on the web. And, according to research by Nielsen/Netratings, the over 65s now spend more time online than any other age group.
Ben Wright, founder of Lifestyle60.com, says: "Britain’s pensioners are embracing the internet and, just like their younger counterparts, they want to use it to voice their opinions and meet new friends.
"In the past, online networking services have targeted a much younger audience, alienating older surfers. The launch of Lifestyle60.com to coincide with the UK's new national 'Older People's Day' marks a change, as the site caters purely for retirees and the over-60s, who are less interested in gimmicks and keener to meet a companion or have a good debate."
He adds: "Far from being the stereotyped technophobe, today's over 60s are proving to be a formidable force. This generation shaped our country enormously, pushing boundaries and making waves in fashion, sport, music and culture.
"British pensioners have not lost that fight, drive or passion, and they now have a platform that allows them to have a voice from the comfort of their own homes. They can chat, debate, express themselves freely and meet up with like-minded people."
Ends
Notes to editors
Lifestyle60.com is a free community and dating website for those aged 60 plus, launched to coincide with the Government's new national 'Older People's Day' on October 1, 2007.
The site offers dating, discussion groups, blogs, event listings, special offers tailored to over 60s and articles on health, fitness, finance, travel and cuisine.
The survey conducted between June and September 2007 included just under 800 people aged between 60 and 75.
Forget Facebook and MySpace - a new social phenomenon is sweeping the internet. According to a survey by Lifestyle60.com - a website for silver surfers launching to coincide with the new national 'Older People's Day' - it's not troubled teenage bloggers or trendy 20-somethings setting the pace. The over 60s are making waves, officially becoming the fastest-growing group of internet users in the UK.
Lifestyle60.com, which provides online social networking for the UK’s over 60s, found that over 64% of almost 800 Brits questioned in the survey are interested in joining an online networking community.
And it seems that ladies are leading the way: the survey also revealed that 72% of those interested in using online networking are women.
A report by Hitwise in May 2007 showed that UK internet users aged 55 plus are set to overtake 35-44 year olds as the age group with the largest representation on the web. And, according to research by Nielsen/Netratings, the over 65s now spend more time online than any other age group.
Ben Wright, founder of Lifestyle60.com, says: "Britain’s pensioners are embracing the internet and, just like their younger counterparts, they want to use it to voice their opinions and meet new friends.
"In the past, online networking services have targeted a much younger audience, alienating older surfers. The launch of Lifestyle60.com to coincide with the UK's new national 'Older People's Day' marks a change, as the site caters purely for retirees and the over-60s, who are less interested in gimmicks and keener to meet a companion or have a good debate."
He adds: "Far from being the stereotyped technophobe, today's over 60s are proving to be a formidable force. This generation shaped our country enormously, pushing boundaries and making waves in fashion, sport, music and culture.
"British pensioners have not lost that fight, drive or passion, and they now have a platform that allows them to have a voice from the comfort of their own homes. They can chat, debate, express themselves freely and meet up with like-minded people."
Ends
Notes to editors
Lifestyle60.com is a free community and dating website for those aged 60 plus, launched to coincide with the Government's new national 'Older People's Day' on October 1, 2007.
The site offers dating, discussion groups, blogs, event listings, special offers tailored to over 60s and articles on health, fitness, finance, travel and cuisine.
The survey conducted between June and September 2007 included just under 800 people aged between 60 and 75.
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