Apple to dominate Christmas 2007 sales online

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 1, 2007 --

Christmas 2006 saw the Apple iPod as the most popular product on the product review site cubalaya.co.uk. It consistently proved the most sought after Christmas gift at other key online shopping sites such as Amazon. Cubalaya along with many online shopping experts believe that Apple is well placed to dominate again this Christmas but this time with the Apple iPhone leading the way. However Apple isn’t getting it all there own way. Many argue that the exclusive deal with the network provider O2 may limit the mass market appeal of the product. Competitors like Nokia are hitting back with strong technology and design driven products like the Nokia N81 due out in November. Apple has also been very smart in revamping the previous bestselling iPod to launch the iPod Classic and the very stylish iPod Touch. As usual there are going to be some unexpected last minute trends but within toys it looks like Transformers will be big for boys with the film release this year giving the franchise a huge boost and Bratz remains popular with girls as a ‘cooler’ product than the traditional Barbie alternative. Video games looks set for record breaking sales this Christmas shopping period. There are a number of usual blockbuster releases including FIFA 2008 and the long awaited Halo 3 which is Microsoft’s flagship title to promote the Xbox360. It is estimated that on the worldwide launch of Halo 3, the product may take as much as £70 million in the first day which is more than the opening day for box office takings for any movie. There are new high end games consoles in the much vaunted Sony Playstation 3 and revamped versions of the PSP offer a new slim version and versions in many different colours. Not every top product in the Cubalaya top 10 this Christmas is some fancy new electronics gadget or big marketing driven toy brand. Children’s bikes continue to be popular with parents choosing to source better deals online and the classic gift of fragrance or perfume continues to grow online as partners use the web to source discounted fragrance. However once again the top 10 Christmas products for 2007 will undoubtedly be dominated by technology related products. The consumer’s appetite for the cool new gadgets shows no signs of slowing and Apple will once again be a key beneficiary with its iPod ranges and the new Apple iPhone ensuring they maintain number one status as the ‘must have’ Christmas gift. The IMRG believe that UK online shopping for the 2007 Christmas period will break £10 billion and the vast quantity of new products launching over the next few months will not leave consumers short on choice but maybe short on cash.

The Cubalaya Shopping Comparison Top 10 Christmas Gifts 2007

Apple iPhone
Apple iPod Touch
Halo 3 Xbox 360
Apple iPod Classic
Sony Playstation 3
Nokia N81
Bratz Toys
Transformer Toys
Discounted Fragrance
Children’s Bike

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