The study is an accumulation of research from the previous year examining the reasons why most browsers aren’t ready to buy, and what businesses can do to remove the hurdles blocking a sale.
United Kingdom of Great Britain & N. Ireland (Press Release) October 8, 2007 --
Freelance copywriter Matt Ambrose has released a new study that examines how businesses can convert a higher percentage of their website’s visitors into customers. The study is an accumulation of research from the previous year examining the reasons why most browsers aren’t ready to buy, and what businesses can do to remove the hurdles blocking a sale.
“Marketing online is completely different to the offline world,” said Matt Ambrose, “People are resistant to being sold to and the medium makes it harder to gain their trust. However, these barriers can be overcome by being able to demonstrate your expertise and answering your visitors’ questions in an open, transparent format.”
The study draws on findings by leading internet researchers such as Marketing Sherpa, Harris Interactive and Forrester Research on online buying behaviour. By compiling the results, Matt has been able to assess how a business can build trust and confidence online, and drive the sales process.
Subjects covered include the reasons why it’s harder to gain trust online, how the internet is changing buying behaviour, why just investing more in advertising is ineffective and what you can do to improve how you engage with your marketplace.
Matt examines the demands of both B2C and B2B customers, and provides case book examples of businesses that have thrived from successfully following the points he covers.
The study is available as a free PDF download from Matt Ambrose’s blog, ‘The Copywriter’s Crucible’ (http://thewritewords.me.uk/blog), and he hopes it will assist businesses understand the need to invest in content if they want to succeed online.
Release ends
Matt Ambrose is a freelance copywriter who has written for a diverse range of businesses including Taiwan’s largest silicon chip manufacturer, a WiFi VoIP specialist and a positive news website. His blog, The Copywriter’s Crucible, was nominated for the top ten best writer’s blogs last year, and has nearly 250 subscribers from around the globe.
Further enquiries:
Website: http://thewritewords.me.uk
Blog: http://thewritewords.me.uk/blog
Email: Matt@thewritewords.me.uk
“Marketing online is completely different to the offline world,” said Matt Ambrose, “People are resistant to being sold to and the medium makes it harder to gain their trust. However, these barriers can be overcome by being able to demonstrate your expertise and answering your visitors’ questions in an open, transparent format.”
The study draws on findings by leading internet researchers such as Marketing Sherpa, Harris Interactive and Forrester Research on online buying behaviour. By compiling the results, Matt has been able to assess how a business can build trust and confidence online, and drive the sales process.
Subjects covered include the reasons why it’s harder to gain trust online, how the internet is changing buying behaviour, why just investing more in advertising is ineffective and what you can do to improve how you engage with your marketplace.
Matt examines the demands of both B2C and B2B customers, and provides case book examples of businesses that have thrived from successfully following the points he covers.
The study is available as a free PDF download from Matt Ambrose’s blog, ‘The Copywriter’s Crucible’ (http://thewritewords.me.uk/blog), and he hopes it will assist businesses understand the need to invest in content if they want to succeed online.
Release ends
Matt Ambrose is a freelance copywriter who has written for a diverse range of businesses including Taiwan’s largest silicon chip manufacturer, a WiFi VoIP specialist and a positive news website. His blog, The Copywriter’s Crucible, was nominated for the top ten best writer’s blogs last year, and has nearly 250 subscribers from around the globe.
Further enquiries:
Website: http://thewritewords.me.uk
Blog: http://thewritewords.me.uk/blog
Email: Matt@thewritewords.me.uk
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