United States of America (Press Release) October 9, 2007 --
A unique specialized exhibition and conference will be happening for the first time in Dubai – Dubai’s 1st International Direct Selling Festival, to be held May 17 through 19, 2008. The event is sponsored by the Direct Selling Educational Institute in Dubai. Dubai’s 1st International Direct Selling Festival aims at guiding the people in Dubai, as well as the entire region, to tap the potential of the direct selling industry.
The festival is being organized under the guidance and active participation of Professor Charles W. King, from the University of Illinois at Chicago. While analyzing the scene of direct selling in Dubai, King said, “The need of the hour is to organize and introduce the industry in UAE in a proper manner. This requires ‘channelizing’ the potential of the industry and legitimizing it by the UAE government. The supreme aim of the Direct Selling Festival is to help more and more people to build a successful career as a direct selling professional.”
The festival is being organized under the guidance and active participation of Professor Charles W. King, from the University of Illinois at Chicago. While analyzing the scene of direct selling in Dubai, King said, “The need of the hour is to organize and introduce the industry in UAE in a proper manner. This requires ‘channelizing’ the potential of the industry and legitimizing it by the UAE government. The supreme aim of the Direct Selling Festival is to help more and more people to build a successful career as a direct selling professional.”

There is now an interest in Dubai for Direct Marketing. A conference has been scheduled for 2008
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