BET NETWORKS RETAINS POWER MOVES, INC. To Execute Grassroots Marketing for the 2007 BET Hip Hop Awar

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 12, 2007 -- BET NETWORKS RETAINS POWER MOVES, INC.
To Execute Grassroots Marketing for the 2007 BET Hip Hop Awards

The BET Hip Hop Awards (BETHHA) is defining itself as the premier awards show for Hip-Hop music. Barbershops and Beauty Salons are the cornerstone of the urban community. Recognizing this, PMI will execute a nationwide campaign across ten markets utilizing branded promotional tools and premiums to publicize relevant messages about the BETHHA including the air date, performers, and guests. The Barbershop and Salon campaign was created to provide an outlet to expose relevant brand messages in an entertaining and exciting environment where the community already has a sense of comfort and familiarity. This campaign will include brand seeding by means of capes, smocks, DVD trailers, window and wall posters, standees and well informed barbers and stylists who will act as evangelists spreading the word to all who enter their establishments. Each location will be transformed into BET Hip Hop Awards central invoking awareness, excitement, and ultimately viewership. This promotion will organically give consumers a pervading sense of ownership in their decision to tune in to this year’s BET Hip Hop Awards.

Making a permanent imprint in the arena of awards shows, BET created a unique ceremony for acknowledging Hip Hop and it's achievement in the world of music. With the first annual awards show being held in Atlanta 2006, host and master of ceremonies, Katt Williams kept the tone exciting and fun. Previous acts like Atlanta’s own Ludacris, Jermaine Dupri, and Young Jeezy shook the building as they gave a one-time-only performance of last years major hit "Welcome to Atlanta". At the end of the night Grandmaster Flash walked away with the “I Am Hip Hop” Icon Award. This years event is guaranteed to be bigger than ever.

Schedule of Events and Highlights:
October 3rd –Campaign to commence
October 13th – Awards show taping
October 17th –Bet Hip Hop Awards airs

Power Moves Inc., headquartered in New York City is a full-service promotion, marketing and event planning agency dedicated to transforming traditional marketing strategies into dynamic trend- setting campaigns. PMIs strength lies in their ability to reach consumers within their natural environment while embedding your product in the fabric of their lifestyle with "alternative grass-roots/guerilla marketing technique" and "hand to hand niche combat marketing". For more information about Power Moves Inc, please visit www.powermovesinc.com.

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For More Information Contact:
The Power Agency
Jaime Simmons | Publicist
718.292.9059 ext 14 | jsimmons@powermovesinc.com

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