METACAFE AND PEERBOX TEAM UP TO OFFER USER GENERATED VIDEOS ON MOBILE PHONES

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 16, 2007 -- BEVERLY HILLS, California – October 16, 2007 – PeerBox by Nareos, a popular mobile social networking service, today announced a partnership with Metacafe, the world’s leading independent online video entertainment site, to provide Metacafe’s 27 million unique monthly visitors (comScore Media Metrix, August 2007) access to highly entertaining short videos on their mobile phones.

With one click on the ‘get on mobile’ button, Metacafe viewers enjoy the chosen video on their mobile phones with the help of PeerBox technology. The PeerBox Mobile application provides instant access to Metacafe content, allowing users to stream or download videos.

“The short videos showcased on Metacafe are especially well suited for mobile distribution, enabling people to enjoy an entertainment break whenever they like and wherever they want,” said Erick Hachenburg, CEO of Metacafe. “Media-on-the-go is increasingly part of our daily lives, and we’re pleased to introduce new viewers to Metacafe and extend our reach into Europe by teaming up with Nareos.”

The service offers a multitude of other unique features, allowing users to share their personal videos shot with the built-in phone’s camera, uploading their own videos directly to the Metacafe site while on the go and socializing with peers worldwide straight from their phones.

“By providing instant access from the mobile phone to the millions of videos available on Metacafe, one of the world’s largest video entertainment sites, PeerBox Mobile strengthens its position as the leading content-rich mobile social network service.” said Alexander Lazovsky, CEO of Nareos. “This partnership with Metacafe positions us at the forefront of the mobile user generated content revolution.”

The PeerBox - Metacafe partnership, launching next month, will begin with implementations in Germany, Sweden and the Netherlands with expansion to other markets expected in Q1 2008. During the initial stage, at least two million people will be exposed to the service each month.

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Media Contact:
Gabriella Lawrence
Ruder Finn for Nareos
Tel: + 972 2 589 2011
Email: lawrenceg@ruderfinn.com

mobile     social networking     User Generated Content