Why Your Online Business Should Heed the Call of Web 2.0

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) October 22, 2007 -- For Immediate Release

Why Your Online Business Should Heed the Call of Web 2.0

Almost 30 years ago, futurist author John Naisbitt wrote in his book, Megatrends, that not only will our future be more high-tech but also more high-touch. The rise of the internet compelled Naisbitt to write High-Tech/High-Touch almost 10 years ago. Here’s a synopsis excerpt describing the author’s observations…

“…on the effects of technology in reshaping society, the book brings together a mountain of evidence implicating technology in relentlessly accelerating our lives and stirring profound yearnings for a more emotionally satisfying existence.”

The more hi-tech we become, the more we crave human interaction.

People have responded to increasing isolation with the help of multimedia technology. Web-based video sites such as YouTube, increased contact with instant and video messaging, and social networking sites such MySpace and Facebook…just to name a few.

The internet is still young in some ways. But it has grown up and the term, Web 2.0, reflects this maturing process. For online businesses, Web 2.0 ultimately means giving people increased interactivity and more control. It’s a new twist on the old marketing term, give people what they want.

Online users are also reacting to the glut of garbage that has pervaded the web. Poor products being sold with poor sales letters and marketing. Hype-filled marketing messages that are transparent and therefore unbelievable.

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