New Website Allows Clients To Turn Birthday Gifts Into Business Opportunities

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News Archive > 2007 > Oct > 31
The Birthday Company's new website offers customers a great client retention opportunity.
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United States of America (Press Release) October 31, 2007 -- As small business owners try to build lasting relationships with customers they run into one major problem. There are not enough hours in the day to let all customers know how much their business is truly appreciated.

Enter The Birthday Company and their client gift delivery service.

The Birthday Company has announced a streamlined system that helps businesses manage their client gift giving programs. Unlike other gift delivery services, the Birthday Company offers a rotation of custom, unique corporate gifts and cards.

Created as a marketing tool for professionals, the Birthday Company's corporate gift delivery services are designed to turn birthdays into business by encouraging company-client rapport. Establishing relationships with clients is vital to building future business-after all, it costs 10 times as much to acquire new clients than to keep old clients-but maintaining those relationships is the key to building a network of referrals.

Maintaining client relationships is the Birthday Company's specialty. By simply creating a free, password-protected account at http://www.birthdayco.com, sending in a list of client birthdays and addresses and choosing a budget, the Birthday Company will establish an automated corporate gift program.

After a gift budget has been established ($2.95 - $55.95), gifts like gourmet chocolates, specialty candies, fancy brittles and delicious toffees will be sent out seven days prior to each birthday. Standard or personalized greeting cards are sent with each client gift, and each mailing includes the company's return address on the package.

Once the client database has been created, it can be fully accessed for changes or additions at any time. The Birthday Company will keep track of what gifts have been sent to which clients, and will never send the same gift twice. The Birthday Company also offers holiday client gifts, as well as thank you and congratulatory gifts and cards.

Now, making a customer feel appreciated is only a few clicks away for small business owners. And when a customer feels loved they are more likely to be a customer for life.


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Publisher: Dave Chasse




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