Canada (Press Release) November 12, 2007 --
Management-Ware Solutions launches BuiltinTEXT™ In- Text Adverting Solution
Montreal, Quebec, November 12, 2007 – Management-Ware Solutions announces the launch of BuiltinTEXT™, a contextual advertising solution that delivers in-text advertising campaigns on premium publisher Web sites.
BuiltinTEXT is unobtrusive pay-per-click text advertising solution using a patent-pending text analysis technology to discover relevant keywords on a publisher’s Web page in real-time and automatically match them to relevant ads that are shown upon user mouse-over. The beauty of advertising with BuiltinTEXT is that advertisers only charged when potential customers click their links. BuiltinTEXT ad unit can incorporate text, graphics, audio and video, and the user is able to click through to the advertiser's website link for additional information about the product or service.
For more about the BuiltinTEXT, visit the web site: http://www.builtintext.com
BuiltinTEXT is a technology created and distributed by Management-Ware Solutions, developed to locate words & word phrases found within text and link them to relevant commercial information. BuiltinTEXT enables advertisers to target their customers when they are most receptive - reading relevant content. Campaigns target a set of topics, are purchased on a pay-per-click model and are managed through a simple self-service ad system interface.
“BuiltinTEXT™ is in beta mode. We are currently recruiting beta testers that will integrate our in-text advertising system into their websites, advertisers and future partners. If anyone wishes to participate in our beta program, please contact us,” said Fedner Cleus, Vice President at Management-Ware Solutions.
“What sets Management-Ware BuiltinTEXT apart from other In-Text Advertising solutions is the fact that we own the technology. We are not a reseller. We know that, as a small business or multinational enterprise you don’t want to spend 3000 or 10000 dollar just to open an account to see if that kind of advertisement will work for you. We get 15 ad formats to accommodate, as much as possible, the advertiser’s needs. Management-Ware gets his own development team, so you can be sure that more ad formats concepts will be released later.
Using BuiltinTEXT, publishers can generate additional revenue from contextual advertising. Advertisers are now able to use rich media advertising in their in-text ad unit, including video, audio, flash animations, and interactive forms. This gives advertisers the option to move beyond the standard text message and logo ad unit.
About Management-Ware Solutions
Management-Ware Solutions provides online publishers and advertisers with the most technologically advanced in-text advertising solution based on patent pending technology that combines advanced semantic and statistical algorithms, proprietary thematic taxonomy, and high performance specialized infrastructure.
Montreal, Quebec, November 12, 2007 – Management-Ware Solutions announces the launch of BuiltinTEXT™, a contextual advertising solution that delivers in-text advertising campaigns on premium publisher Web sites.
BuiltinTEXT is unobtrusive pay-per-click text advertising solution using a patent-pending text analysis technology to discover relevant keywords on a publisher’s Web page in real-time and automatically match them to relevant ads that are shown upon user mouse-over. The beauty of advertising with BuiltinTEXT is that advertisers only charged when potential customers click their links. BuiltinTEXT ad unit can incorporate text, graphics, audio and video, and the user is able to click through to the advertiser's website link for additional information about the product or service.
For more about the BuiltinTEXT, visit the web site: http://www.builtintext.com
BuiltinTEXT is a technology created and distributed by Management-Ware Solutions, developed to locate words & word phrases found within text and link them to relevant commercial information. BuiltinTEXT enables advertisers to target their customers when they are most receptive - reading relevant content. Campaigns target a set of topics, are purchased on a pay-per-click model and are managed through a simple self-service ad system interface.
“BuiltinTEXT™ is in beta mode. We are currently recruiting beta testers that will integrate our in-text advertising system into their websites, advertisers and future partners. If anyone wishes to participate in our beta program, please contact us,” said Fedner Cleus, Vice President at Management-Ware Solutions.
“What sets Management-Ware BuiltinTEXT apart from other In-Text Advertising solutions is the fact that we own the technology. We are not a reseller. We know that, as a small business or multinational enterprise you don’t want to spend 3000 or 10000 dollar just to open an account to see if that kind of advertisement will work for you. We get 15 ad formats to accommodate, as much as possible, the advertiser’s needs. Management-Ware gets his own development team, so you can be sure that more ad formats concepts will be released later.
Using BuiltinTEXT, publishers can generate additional revenue from contextual advertising. Advertisers are now able to use rich media advertising in their in-text ad unit, including video, audio, flash animations, and interactive forms. This gives advertisers the option to move beyond the standard text message and logo ad unit.
About Management-Ware Solutions
Management-Ware Solutions provides online publishers and advertisers with the most technologically advanced in-text advertising solution based on patent pending technology that combines advanced semantic and statistical algorithms, proprietary thematic taxonomy, and high performance specialized infrastructure.

BuiltinTEXT is a technology created and distributed by Management-Ware Solutions, developed to locate words & word phrases found within text and link them to relevant commercial information.
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