BASKIN-ROBBINS WARMS UP THE HOLIDAYS BY WELCOMING COOL AND FESTIVE TREATS

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 15, 2007 -- Ice Cream Icon Invites Americans to Treat Themselves
To Fun Ice Cream Recipes and Sweet Treats

CANTON, Mass. (November 5, 2007) – This holiday season, Baskin-Robbins, America’s favorite neighborhood ice cream shop, is every ice cream lover’s home for the holidays. The holidays are about the comfort of family, friends, and food, and this season Baskin-Robbins is the place to find the perfect ice cream treats to enjoy with loved ones. Baskin-Robbins holiday-inspired offerings are infused with seasonal flavors reminiscent of traditional holiday desserts. Beginning November 5, 2007, the ice cream icon is welcoming eight new seasonal cakes and flavors and is providing ten easy and unique holiday recipes using Baskin-Robbins ice cream as a key ingredient.

Home Sweet Home, Sweet Treats
Pumpkin pie, gingerbread houses, candy canes, and eggnog are timeless treats and holiday traditions that Americans anticipate all year long. Baskin-Robbins is infusing these festive flavors into its ice cream treats that will spark sweet holiday memories. These heart-warming ice cream offerings are available through the end of December.

Cool Recipes to Warm the Soul

The holiday season is a time of joyful events and gatherings with friends and family. Whether it’s Thanksgiving dinner, an office-wide holiday party, or eight crazy nights of celebration, kids and adults look forward to delicious holiday treats. Baskin-Robbins is providing holiday recipes that put a fun ice cream twist on traditional treats Americans crave during the holidays. Dunkin’ Brands (Baskin-Robbins parent company) Executive Chef, Stan Frankenthaler, has used his award-winning culinary skills to create fun and delicious holiday recipes to help celebrate the flavors of the season.

Give the Gift of Cool
Baskin-Robbins gift certificates are a great way to spread the holiday cheer! The certificates are available in $2 increments and are valid at Baskin-Robbins locations nationwide for any in-store purchase. From cones and cakes to sundaes and shakes, the gift certificates are sure to bring sweet smiles to any ice cream lover! Gift certificates are available for purchase in Baskin-Robbins stores nationwide and will be available online at www.baskinrobbins.com.

About Baskin-Robbins

Baskin-Robbins, the world’s largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,800 retail shops around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies. For further information, visit www.baskinrobbins.com.

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