Innovative carmaker to unveil "The New Detroit". . . and it's green.
United States of America (Press Release) November 22, 2007 --
Palm Springs, CA - November 21, 2007 - DiMora Motorcar has unveiled a bold plan to bring the Motor City back to its heyday in the auto manufacturing business.
Company Founder and CEO Alfred J. DiMora, who some have dubbed "the new Iacocca", is the visionary behind the movement. He explains, "Detroit is in trouble. The U.S. car industry is in trouble. Our environment is in trouble. These are things that can be saved."
U.S. automakers have lost large swaths of the global and domestic markets to foreign competitors over the last 30 years with experts citing a product line lacking in diversity. Alfred DiMora is answering the distress calls with a new paradigm for production.
His mission? Simple. Reintroduce a time-tested industry mantra: American innovation. Marrying the technological triumphs of Silicon Valley with the still beating heart of the American automotive industry, DiMora is bridging worlds to create what truly will be known as "The New Detroit", rethinking the way we look at cars from bumper to bumper.
DiMora Motorcar is currently developing the first eco-friendly, hand-built, $2 million production automobile. The Natalia SLS 2 sport luxury sedan, their premier creation, will be the world's most luxurious, expensive, and technologically-advanced vehicle.
"The Natalia establishes a new class of luxury automobiles," says American Idol Producer, Ron De Shay. "Unrivaled, it's simply in a league all its own."
DiMora has assembled a team of leading-edge Technology Partners such as NVIDIA, Advanced Technology and Design, Brembo, Mercury Computer Systems, Azentek, and Robot-Racing. Their collective ingenuity is outfitting the Natalia with a broad spectrum of features never before seen in one automobile, showcasing such amenities as temperature-responsive color-changing paint, heated windshield wipers, headlights that house video projectors, personal on-board computers with terabytes of storage, an all-glass top with variable shades on command, and soy-based seat cushions. These are only a few of hundreds of innovations that will appear in the Natalia SLS 2.
"Alfred DiMora is a technological visionary and genius who walks in the tradition of the Thomas Edisons and the Henry Fords," says celebrity sports agent and eco-friendly business developer, Leigh Steinberg.
DiMora is also incorporating the latest advancements in alternative fuels engine technology. The "Ethanol Reformer™," a patent-pending breakthrough invention in motor development, is a flex-fuel valve that will allow the Natalia to run on ethanol, E-85, or gasoline, dramatically reducing greenhouse gas emissions while increasing fuel efficiency.
"I'm excited to see creative car producers exploring fuel sources that can be harvested from Middle America instead of the Middle East," says country music legend and alternative energy advocate, Willie Nelson. "America can lead the way with renewable and sustainable energy like we once did with oil and gas. This is the light at the end of the tunnel and it's not a freight train!"
Although available in many custom colors, the Natalia reflects green. Not only is DiMora Motorcar exploring other flex-fuel options, the vehicle is also 95 percent recyclable.
"I was blown away by the Natalia, its design, and everything that it embraces," says Courtney Hansen, former host of Overhaulin', author of The Garage Girl's Guide to Everything You Need to Know About Your Car, and host of Fox Television's full throttle adventure series Destination Wild. "Alfred DiMora will forever change the way cars are designed and built."
The Natalia is the flagship of DiMora Motorcar, intended to serve as a showpiece and educational tool illustrating the endless engineering capabilities from a vast arsenal of American innovation. It will be followed by more affordable vehicles, bringing these exciting advancements to the worldwide public.
"Reminiscent of the race for space, his car is a platform for untold advances in technology and industry," says Steinberg. "What I'm saying is that this is not simply a car; it's a catalyst for technological breakthrough. It's made in America--its components are made in America--so DiMora is creating a synergistic effect in stimulating a variety of American companies and advances in job production and international competitiveness--which is just what this country needs at this point."
Alfred DiMora's work belt is heavily notched with past automotive and technological triumphs. He rebuilt a burned-out 1939 Buick before he was old enough to drive and eventually headed the company that developed and sold nearly 600 high-end Clenets--"The American Rolls-Royce"--that were purchased by celebrities, royalty, and other motor enthusiasts worldwide. At the age of 30 he and the Clenet were inducted into the Automotive Hall of Fame in 1986 for the Centennial Year of the Gasoline-powered Automobile. DiMora created and marketed the first ready-to-use 50/50 antifreeze, which quickly became a bestseller. He also co-founded the firm that produced the unique luxury sports car, the Sceptre, and created the supercomputer company Star Bridge Systems whose customers include NASA and the U.S. Air Force.
"DiMora reminds me of a young Lee Iacocca," says actor, auto enthusiast, and green energy proponent Larry Hagman, "...conjuring a forgotten time when a name carried meaning and a craftsman's fingerprints were scattered across every intricacy that goes into making an engine flawlessly hum."
The design, build, and production of the Natalia will be widely broadcast through a vast array of media venues, serving literally as a vehicle to elevate social, environmental, and technological awareness for billions of people worldwide. DiMora is known for attracting an eclectic crowd. His Clenets attracted buyers ranging from Rod Stewart to Sylvester Stallone, Farrah Fawcett to King Hussein of Jordan.
Once again commanding red carpet acclaim, DiMora's forthcoming Natalia has already captured the interest of notables including Adrien Brody, Kathy Ireland, Larry Hagman, and Jay Leno.
"The Natalia could be the biggest revolution since the Beatles," says Steve Rossi, the comedic performer who shared the stage with John, Paul, George, and Ringo when they were first introduced to America on the Ed Sullivan Show in 1964. "It has a star quality exhibiting traits of imminent iconic status."
The name Natalia literally means "rebirth", exactly what DiMora intends to deliver. Setting sights to become a major contender in the car business within the next five to eight years, DiMora Motorcar may be just the polish needed to put a new shine on America's automobile industry, ushering in an automotive renaissance worthy of DiMora's "New Detroit."
"Detroit was once the world's greatest engine of ingenuity in automobile design and engineering," says DiMora. "I'm here to tell you that we're bringing back the passion and spirit of the great American car manufacturers."
Wish you were along for the ride? DiMora Motorcar recently announced an unprecedented opportunity for potential corporate sponsors and technology partners. The company is presently recruiting participants to collaborate in the vehicle's ongoing design and development. For participation information visit dimoramotorcar.com.
"Alfred DiMora's Natalia promises to be the tidal wave of innovation this country needs to dramatically raise the high water mark of American technological progress," says Cliff Sands, President of Advanced Technology and Design Inc, one of DiMora Motorcar's featured technology partners. "I can't think of a better distinction than to share in the spotlight of such a noble and surely historical project. This is a unique and rare collaborative opportunity with the potential for unparalleled exposure and return."
The first prototype Natalia SLS 2 is scheduled for completion in late 2009 and slated for worldwide debut in Beverly Hills, California. The automobile will then be under exhibition to the public in Palm Springs coinciding with a celebration at the factory. The Natalia will continue on its global unveiling tour with showings in New York, Florida, Geneva, Dubai, and other prestigious showcases. The automobile will be exhibited extensively at major technology and motor vehicle shows around the world.
"We've gone through a period where it appears as if America's best days of international competition are behind us--that this country is no longer producing enough mathematicians, engineers, and scientists to compete globally," says Steinberg. "But here comes Alfred DiMora to say we still have the capability to dream the dreams, create the solutions, and produce the products that the world needs and will buy."
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Palm Springs, CA - November 21, 2007 - DiMora Motorcar has unveiled a bold plan to bring the Motor City back to its heyday in the auto manufacturing business.
Company Founder and CEO Alfred J. DiMora, who some have dubbed "the new Iacocca", is the visionary behind the movement. He explains, "Detroit is in trouble. The U.S. car industry is in trouble. Our environment is in trouble. These are things that can be saved."
U.S. automakers have lost large swaths of the global and domestic markets to foreign competitors over the last 30 years with experts citing a product line lacking in diversity. Alfred DiMora is answering the distress calls with a new paradigm for production.
His mission? Simple. Reintroduce a time-tested industry mantra: American innovation. Marrying the technological triumphs of Silicon Valley with the still beating heart of the American automotive industry, DiMora is bridging worlds to create what truly will be known as "The New Detroit", rethinking the way we look at cars from bumper to bumper.
DiMora Motorcar is currently developing the first eco-friendly, hand-built, $2 million production automobile. The Natalia SLS 2 sport luxury sedan, their premier creation, will be the world's most luxurious, expensive, and technologically-advanced vehicle.
"The Natalia establishes a new class of luxury automobiles," says American Idol Producer, Ron De Shay. "Unrivaled, it's simply in a league all its own."
DiMora has assembled a team of leading-edge Technology Partners such as NVIDIA, Advanced Technology and Design, Brembo, Mercury Computer Systems, Azentek, and Robot-Racing. Their collective ingenuity is outfitting the Natalia with a broad spectrum of features never before seen in one automobile, showcasing such amenities as temperature-responsive color-changing paint, heated windshield wipers, headlights that house video projectors, personal on-board computers with terabytes of storage, an all-glass top with variable shades on command, and soy-based seat cushions. These are only a few of hundreds of innovations that will appear in the Natalia SLS 2.
"Alfred DiMora is a technological visionary and genius who walks in the tradition of the Thomas Edisons and the Henry Fords," says celebrity sports agent and eco-friendly business developer, Leigh Steinberg.
DiMora is also incorporating the latest advancements in alternative fuels engine technology. The "Ethanol Reformer™," a patent-pending breakthrough invention in motor development, is a flex-fuel valve that will allow the Natalia to run on ethanol, E-85, or gasoline, dramatically reducing greenhouse gas emissions while increasing fuel efficiency.
"I'm excited to see creative car producers exploring fuel sources that can be harvested from Middle America instead of the Middle East," says country music legend and alternative energy advocate, Willie Nelson. "America can lead the way with renewable and sustainable energy like we once did with oil and gas. This is the light at the end of the tunnel and it's not a freight train!"
Although available in many custom colors, the Natalia reflects green. Not only is DiMora Motorcar exploring other flex-fuel options, the vehicle is also 95 percent recyclable.
"I was blown away by the Natalia, its design, and everything that it embraces," says Courtney Hansen, former host of Overhaulin', author of The Garage Girl's Guide to Everything You Need to Know About Your Car, and host of Fox Television's full throttle adventure series Destination Wild. "Alfred DiMora will forever change the way cars are designed and built."
The Natalia is the flagship of DiMora Motorcar, intended to serve as a showpiece and educational tool illustrating the endless engineering capabilities from a vast arsenal of American innovation. It will be followed by more affordable vehicles, bringing these exciting advancements to the worldwide public.
"Reminiscent of the race for space, his car is a platform for untold advances in technology and industry," says Steinberg. "What I'm saying is that this is not simply a car; it's a catalyst for technological breakthrough. It's made in America--its components are made in America--so DiMora is creating a synergistic effect in stimulating a variety of American companies and advances in job production and international competitiveness--which is just what this country needs at this point."
Alfred DiMora's work belt is heavily notched with past automotive and technological triumphs. He rebuilt a burned-out 1939 Buick before he was old enough to drive and eventually headed the company that developed and sold nearly 600 high-end Clenets--"The American Rolls-Royce"--that were purchased by celebrities, royalty, and other motor enthusiasts worldwide. At the age of 30 he and the Clenet were inducted into the Automotive Hall of Fame in 1986 for the Centennial Year of the Gasoline-powered Automobile. DiMora created and marketed the first ready-to-use 50/50 antifreeze, which quickly became a bestseller. He also co-founded the firm that produced the unique luxury sports car, the Sceptre, and created the supercomputer company Star Bridge Systems whose customers include NASA and the U.S. Air Force.
"DiMora reminds me of a young Lee Iacocca," says actor, auto enthusiast, and green energy proponent Larry Hagman, "...conjuring a forgotten time when a name carried meaning and a craftsman's fingerprints were scattered across every intricacy that goes into making an engine flawlessly hum."
The design, build, and production of the Natalia will be widely broadcast through a vast array of media venues, serving literally as a vehicle to elevate social, environmental, and technological awareness for billions of people worldwide. DiMora is known for attracting an eclectic crowd. His Clenets attracted buyers ranging from Rod Stewart to Sylvester Stallone, Farrah Fawcett to King Hussein of Jordan.
Once again commanding red carpet acclaim, DiMora's forthcoming Natalia has already captured the interest of notables including Adrien Brody, Kathy Ireland, Larry Hagman, and Jay Leno.
"The Natalia could be the biggest revolution since the Beatles," says Steve Rossi, the comedic performer who shared the stage with John, Paul, George, and Ringo when they were first introduced to America on the Ed Sullivan Show in 1964. "It has a star quality exhibiting traits of imminent iconic status."
The name Natalia literally means "rebirth", exactly what DiMora intends to deliver. Setting sights to become a major contender in the car business within the next five to eight years, DiMora Motorcar may be just the polish needed to put a new shine on America's automobile industry, ushering in an automotive renaissance worthy of DiMora's "New Detroit."
"Detroit was once the world's greatest engine of ingenuity in automobile design and engineering," says DiMora. "I'm here to tell you that we're bringing back the passion and spirit of the great American car manufacturers."
Wish you were along for the ride? DiMora Motorcar recently announced an unprecedented opportunity for potential corporate sponsors and technology partners. The company is presently recruiting participants to collaborate in the vehicle's ongoing design and development. For participation information visit dimoramotorcar.com.
"Alfred DiMora's Natalia promises to be the tidal wave of innovation this country needs to dramatically raise the high water mark of American technological progress," says Cliff Sands, President of Advanced Technology and Design Inc, one of DiMora Motorcar's featured technology partners. "I can't think of a better distinction than to share in the spotlight of such a noble and surely historical project. This is a unique and rare collaborative opportunity with the potential for unparalleled exposure and return."
The first prototype Natalia SLS 2 is scheduled for completion in late 2009 and slated for worldwide debut in Beverly Hills, California. The automobile will then be under exhibition to the public in Palm Springs coinciding with a celebration at the factory. The Natalia will continue on its global unveiling tour with showings in New York, Florida, Geneva, Dubai, and other prestigious showcases. The automobile will be exhibited extensively at major technology and motor vehicle shows around the world.
"We've gone through a period where it appears as if America's best days of international competition are behind us--that this country is no longer producing enough mathematicians, engineers, and scientists to compete globally," says Steinberg. "But here comes Alfred DiMora to say we still have the capability to dream the dreams, create the solutions, and produce the products that the world needs and will buy."
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