SHOFFEE.COM LAUNCHES WEBSITE WITH KEURIG BREWER GIVE-A-WAY

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) November 26, 2007 -- West Caldwell, NJ - Internet Keurig K-Cup retailer, shoffee.com, kicked off its holiday shopping season Monday, with a promotion giving away two Keurig B40 Elite brewers each week until December 21, 2007.

The New Jersey-based company is looking to establish itself as the web's most customer-friendly site for single-serve coffee consumers.

"The single-serve coffee and tea market has really taken off in the past few years, especially when it comes to items like Keurig K-Cups and brewers," said shoffee.com co-founder Joseph Simonovich. "People love their coffee, and shoffee.com is a way for them to get it in the easiest way possible."

Shoffee.com carries a variety of k-cup and pod coffee from Timothy's, Green Mountain, Coffee People, Gloria Jean's, Diedrich, Coffee People, Tully's, Wolfgang Puck, JavaOne and Caribou Coffee. Shoffee.com also carries a large selection of k-cup teas from Timothy's, Celestial Seasonings, Gloria Jean's, Twinings and Bigelow.

"We're thrilled to offer such a wide variety of coffees and teas to choose from," said Simonovich. "While building shoffee (.com), we found that there are a lot of people out there who were shopping at multiple sites to get all of the variety they wanted - we want the shoffee.com customer to be able to get everything in one place."

There is no purchase necessary to qualify to win a free Keurig B40 brewer from shoffee.com, just a name, phone number and email address so that winners can be contacted.

"It's the holiday season," said Simonovich. "Even if a winner (of a Keurig B40 brewer) already has one at home, it makes a perfect holiday gift."

About shoffee.com

shoffee.com is one of the Internet's largest single-serve coffee and tea retailers. Shoffee.com offers More than 200 varieties of Keurig K-Cups and Coffee Pods at shoffee.com. Shoffee.com ships to anywhere in the continental United States via UPS Ground, with all orders totaling $60.00 or more shipping free (all orders less than $60.00 are shipped at the flat rate of $4.95 for UPS Ground delivery).

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