Pure Verticals recently filed for patent protection for its revolutionary Monetizing User-Generated Content (MUGC) technology.
United States of America (Press Release) November 30, 2007 --
San Francisco, CA - November 28, 2007 -- Pure Verticals (www.pureverticals.com) recently filed for patent protection for its revolutionary Monetizing User-Generated Content (MUGC) technology. The unique MUGC platform allows end users complete control of the brands they wish to promote within their user generated content (UGC), and allows for a rich blend of revenue-sharing opportunities. Pure Verticals also announced today that a web site featuring the MUGC process will be available for beta testing by consumers in the first quarter of 2008.
MUGC will provide any virtual community – such as horizontal and vertical social networks, online gaming communities, virtual worlds and the like – with the ability to give its members unheard-of control over how products are advertised and placed within their content, while allowing the communities and their members to generate revenue while reinforcing their community values. MUGC brings the democratization of content to advertising. Instead of providing “slots” into which others can place ads using targeting approaches that are invisible, beyond their control and often repugnant to their Web 2.0 sensibilities, users choose which products to promote and how to promote them. With optional feedback and reputation management features that assist the consumers of UGC in deciding whom to trust, MUGC truly is a media-industry first. MUGC users and the users of their content will no longer think of advertising, but of communities sharing important information about products and services that enrich their lives.
MUGC works by providing members of virtual communities with a unique method of monetizing their UGC by integrating proprietary page code and a new kind of online shopping cart. "The vast majority of social network sites do not provide their members shopping services yet they have a clear need to buy and are only a click away. Ninety percent of the typical horizontal social network is comprised of interest groups, such as do-it-yourself, cooking, and travel. These members buy group-related products from other sites or off-line because they are not offered the opportunity to purchase within the social network site. It’s widely known that users will choose to buy products recommended by fellow consumers/members – so the ability to purchase right from the UGC offering the endorsement is a powerful – and completely missed – opportunity. Vertical networks are larger versions of these horizontal social network groups, but with the ability to deliver specialized services for their niche industries”, says Theresa Klinger, co-founder and COO of Pure Verticals.
[Remainder of press release available on company Web site: www.pureverticals.com]
Contact
Press
Pure Verticals, Inc.
press@pureverticals.com
MUGC will provide any virtual community – such as horizontal and vertical social networks, online gaming communities, virtual worlds and the like – with the ability to give its members unheard-of control over how products are advertised and placed within their content, while allowing the communities and their members to generate revenue while reinforcing their community values. MUGC brings the democratization of content to advertising. Instead of providing “slots” into which others can place ads using targeting approaches that are invisible, beyond their control and often repugnant to their Web 2.0 sensibilities, users choose which products to promote and how to promote them. With optional feedback and reputation management features that assist the consumers of UGC in deciding whom to trust, MUGC truly is a media-industry first. MUGC users and the users of their content will no longer think of advertising, but of communities sharing important information about products and services that enrich their lives.
MUGC works by providing members of virtual communities with a unique method of monetizing their UGC by integrating proprietary page code and a new kind of online shopping cart. "The vast majority of social network sites do not provide their members shopping services yet they have a clear need to buy and are only a click away. Ninety percent of the typical horizontal social network is comprised of interest groups, such as do-it-yourself, cooking, and travel. These members buy group-related products from other sites or off-line because they are not offered the opportunity to purchase within the social network site. It’s widely known that users will choose to buy products recommended by fellow consumers/members – so the ability to purchase right from the UGC offering the endorsement is a powerful – and completely missed – opportunity. Vertical networks are larger versions of these horizontal social network groups, but with the ability to deliver specialized services for their niche industries”, says Theresa Klinger, co-founder and COO of Pure Verticals.
[Remainder of press release available on company Web site: www.pureverticals.com]
Contact
Press
Pure Verticals, Inc.
press@pureverticals.com
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