Recently Azaz Motiwala-India based marketing consultant and columnist/author has wrote a marketing handbook-The Dictionary of Marketing, mostly preferred by marketing student and professional
India, Republic of (Press Release) December 2, 2007 --
Generally, it has been seen that marketing professional could not recall all marketing processes while performing marketing tasks. So this book could assist them to recall all those marketing processes as quick reference guide.
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations.
Key Features:
-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.
-All entries explained in clear, simple English considering learning and memory level of both students and professionals
-International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
This book is available in both PDF and Print version at,
http://www.lulu.com/content/120017
The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing. The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations.
Key Features:
-Contains comprehensive collection of more than 4000 up-to-date ,accurate major terms and concepts that are essential for understanding basic functions of marketing.
-All entries explained in clear, simple English considering learning and memory level of both students and professionals
-International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
This book is available in both PDF and Print version at,
http://www.lulu.com/content/120017
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