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(Free-Press-Release.com) December 5, 2007 -- The It Lists , a shopping and fashion blog, recently celebrated its one-year anniversary with a new look and added even more essential trend sources for fashionistas to find their ‘vogue nirvana.’ The It Lists is all about what is in fashion — not just clothes, but also beauty, people, and design.

Whether leading you on a Chardonnay fueled shopping trip in San Francisco, predicting the season’s best trends, or sharing obscure beauty tips of how to dye your ‘hair down there,’ each posting on the blog is hand-selected by Shelley Mantei, founder and editor of The It Lists (www.theitlists.com).

“I’ve always had a nose for finding that next cool thing,” said Mantei, “My eclectic group of dialed-in gal pals are constantly

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Fashion Blog Unveils New Look For Winter 2008

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dolling out their favorite tips and trends. I wanted a forum where these gems could be shared and new ones could be gained.”

The It Lists is a fashion blog that helps busy women define their personal beauty, life, and fashion style by featuring the must have and the 'it' lists from the magazine pages, runways, and internet. “It’s an online community where busy women could have easy access to see the latest 'it' item – whether it be the 'it' bag, 'it' trend or 'it' beauty product,” said Mantei.

Celebrating one-year is a landmark occasion for a woman’s blog. In the blogosphere, women are finally becoming a blogging powerhouse – 50% of all bloggers are women. But since men are generally the early adopters

of technology trends, it took a bit for the gals to catch onto how blogs are instrumental in helping women to find their voices, build online communities, and share how to change the world one rare Hermes Birkin bag at a time.

“In an age of information overload, blogs are becoming increasingly popular for busy women,” said Mantei. “I feel I have a loyal following with busy trendsetters because of my honest approach to only posting items I believe in. I share my finds and provide real women with summarized information that meets their real needs.” Readers from Canada, the United States and the United Kingdom create their personal shopping lists using the latest 'it' items posted on theitlists.com.

Having already founded a fan base in major American fashion centers, such as Los Angeles and New York, the blog has now expanded advice and shopping tips to make sure it takes care of its roots. “I am excited about the growing readers in Vancouver—my home city,” said Mantei. “One of our new additions is the Canada specific section on the blog, so that we can provide a rare blend of the both the best of Canadian and US fashion content.”

Theitlist.com also offers an interactive experience where readers can share their personal 'it' items and be featured on the site. Other features include a monthly e-newsletter, coupons, online shopping and blog directory, and quirky personal insider ramblings.

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About The It lists www.theitlists.com

Theitlists.com is a shopping and fashion blog that features the must haves, the ‘it’ lists, and trends from the magazine pages, runways, and internet. As part of the Glam.com network it has already received seven blog nominations in the Glam Network 2007 awards including "best new" and "most buzz about." Glam Media, ranked #1 in reach for women, is a distributed media network company that stands as today’s fastest-growing web property. The It Lists helps busy women keep up-to-date and define their personal beauty, life, and fashion style. Want it, need it, got it.

About Mediatonic PR www.mediatonicpr.com

Mediatonic PR is a Vancouver-based boutique public relations and events agency specializing in culture, life + style communications. Cleverly mixed, never shaken our results are a tonic fusion creating buzz, building brands, and optimizing results. Mediatonic PR is comprised of media savvy storytellers and strategic visionaries for such clients as: Tiësto: Elements of Life (GM Place), Kanye West (GM Place), Flashman Studios, Christian Audigier, Brand.LIVE and theitlists.com.

For Media Inquiries, contact:
Priscilla Sharun, Mediatonic PR
buzz@mediatonicpr.com
1.604.736.8646