New EasyCall Technology Embeds Communications Capabilities into Any Enterprise App, Earning Citrix Two Awards at Annual CIPTUG Conference
India, Republic of (Press Release) December 7, 2007 --
New Delhi — December 8, 2007 — Citrix Systems, Inc., (Nasdaq:CTXS) the global leader in application delivery infrastructure, today announced that the Cisco IP Telecommunications Users Group (CIPTUG) has named Citrix EasyCall™ a recipient of two Application Bake-Off awards at the CIPTUG Annual Conference, including Best Application Suite and Best Finance Application. The new EasyCall technology improves worker productivity and saves phone costs by making communications capabilities like click-to-call available from any enterprise application with no changes to existing phone systems or applications. The Application Bake-Off is an application development competition that provides a unique opportunity for attendees to participate in live demos and provide direct, valuable feedback to application developers on new or not-yet-released applications.
“We are honored to be recognized by the Cisco IP Telecommunications Users Group, as it further validates our ability to provide our customers with intuitive, integrated communication solutions,” said Barry Phillips, group vice president and general manager, Advanced Solutions Group, Citrix Systems. “Adding the EasyCall feature to application delivery solutions like Citrix NetScaler and Citrix Presentation Server makes it easy for users to integrate communication capabilities into the applications used by employees on an everyday basis. Users now have the ability to initiate live conversations with people as an intuitive extension of their application experience, saving time and money in the process.”
Citrix EasyCall, announced as a standard feature in the Platinum Editions of Citrix® NetScaler® for web applications and Citrix Presentation Server™ for Windows applications on October 22 (see press release here) is a new technology that provides the simplest and most intuitive way of integrating communications into any application as a core property of a company’s existing application delivery infrastructure. Communication-enabling applications with EasyCall allows users to initiate instant click-to-call capabilities from any telephone number within any application using their company’s existing corporate phone system. In addition to increasing worker productivity, this can result in significant savings for mobile workers since calls initiated by EasyCall are billed at their employer’s lower corporate rate rather than through significantly higher cell or home office rates.
EasyCall includes a simple, click-to-call enabled corporate directory that automatically synchronizes with an organization’s main directory, as well as a call log that provides a simple way to redial commonly used numbers. It also includes an XML web service, based on SOA (service-oriented architecture) that can be embedded directly into any web application or website to create a “Call Now” button for users. This approach is ideal for external facing vendor support or e-commerce sites, making it easy for customers to contact corporate call centers while also reducing the toll-free charges of those call centers.
“As an IP telecommunications users organization we are constantly looking for innovative communications tools, that are simple and intuitive, said Michael Kok, president, CIPTUG. “Citrix EasyCall provides advanced communication capabilities, without requiring users to learn entirely new applications or incurring costly isolated software integration – a huge benefit for customers.”
Made up of over 1200 members, representing more than 600 different Cisco customers, and over 100 different Cisco Technology Developer Partners and Resellers serving as Vendor Members, the Cisco IP Telecommunications Users Group (CIPTUG) is an independent, non-profit association addressing the needs of Cisco IP users around the globe. CIPTUG is recognized by Cisco as the official organization for customers using Cisco IP telecommunications products.
The CIPTUG Annual Conference is the only event of the year focusing strictly on Cisco Unified Communications products. The event is open to CIPTUG end-user and vendor members, Cisco customers that are considering or will be implementing Cisco Unified Communications solutions, and Cisco Partners considering becoming CIPTUG members.
About CIPTUG
CIPTUG is a worldwide, non-profit association addressing the needs of Cisco IP Unified Communications users around the globe. Formed in 2001, today CIPTUG members include more then 1200 end-users from over 600 companies, representing a wide variety of industries, knowledge and experiences. CIPTUG provides opportunities where Cisco IP telecommunication users can exchange information, experiences and best practices; influence Cisco and IPC Partners' product enhancements and directions; enhance product knowledge and technical expertise; and network with other users, Cisco and Cisco Partners. See www.ciptug.org for more information.
About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 200,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 99% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
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Citrix®, NetScaler®, Citrix Presentation Server™ and Citrix EasyCall™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
“We are honored to be recognized by the Cisco IP Telecommunications Users Group, as it further validates our ability to provide our customers with intuitive, integrated communication solutions,” said Barry Phillips, group vice president and general manager, Advanced Solutions Group, Citrix Systems. “Adding the EasyCall feature to application delivery solutions like Citrix NetScaler and Citrix Presentation Server makes it easy for users to integrate communication capabilities into the applications used by employees on an everyday basis. Users now have the ability to initiate live conversations with people as an intuitive extension of their application experience, saving time and money in the process.”
Citrix EasyCall, announced as a standard feature in the Platinum Editions of Citrix® NetScaler® for web applications and Citrix Presentation Server™ for Windows applications on October 22 (see press release here) is a new technology that provides the simplest and most intuitive way of integrating communications into any application as a core property of a company’s existing application delivery infrastructure. Communication-enabling applications with EasyCall allows users to initiate instant click-to-call capabilities from any telephone number within any application using their company’s existing corporate phone system. In addition to increasing worker productivity, this can result in significant savings for mobile workers since calls initiated by EasyCall are billed at their employer’s lower corporate rate rather than through significantly higher cell or home office rates.
EasyCall includes a simple, click-to-call enabled corporate directory that automatically synchronizes with an organization’s main directory, as well as a call log that provides a simple way to redial commonly used numbers. It also includes an XML web service, based on SOA (service-oriented architecture) that can be embedded directly into any web application or website to create a “Call Now” button for users. This approach is ideal for external facing vendor support or e-commerce sites, making it easy for customers to contact corporate call centers while also reducing the toll-free charges of those call centers.
“As an IP telecommunications users organization we are constantly looking for innovative communications tools, that are simple and intuitive, said Michael Kok, president, CIPTUG. “Citrix EasyCall provides advanced communication capabilities, without requiring users to learn entirely new applications or incurring costly isolated software integration – a huge benefit for customers.”
Made up of over 1200 members, representing more than 600 different Cisco customers, and over 100 different Cisco Technology Developer Partners and Resellers serving as Vendor Members, the Cisco IP Telecommunications Users Group (CIPTUG) is an independent, non-profit association addressing the needs of Cisco IP users around the globe. CIPTUG is recognized by Cisco as the official organization for customers using Cisco IP telecommunications products.
The CIPTUG Annual Conference is the only event of the year focusing strictly on Cisco Unified Communications products. The event is open to CIPTUG end-user and vendor members, Cisco customers that are considering or will be implementing Cisco Unified Communications solutions, and Cisco Partners considering becoming CIPTUG members.
About CIPTUG
CIPTUG is a worldwide, non-profit association addressing the needs of Cisco IP Unified Communications users around the globe. Formed in 2001, today CIPTUG members include more then 1200 end-users from over 600 companies, representing a wide variety of industries, knowledge and experiences. CIPTUG provides opportunities where Cisco IP telecommunication users can exchange information, experiences and best practices; influence Cisco and IPC Partners' product enhancements and directions; enhance product knowledge and technical expertise; and network with other users, Cisco and Cisco Partners. See www.ciptug.org for more information.
About Citrix
Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 200,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 99% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2006 was $1.1 billion.
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Those statements involve a number of factors that could cause actual results to differ materially, including risks associated with revenue growth and recognition of revenue, products, their development and distribution, product demand and pipeline, economic and competitive factors, the Company’s key strategic relationships, acquisition and related integration risks as well as other risks detailed in the Company’s filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
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Citrix®, NetScaler®, Citrix Presentation Server™ and Citrix EasyCall™ are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
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