O Premium Waters' Owner Revolutionizes Beverage Industry

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Best known for founding the highly successful O Premium Waters and Q The Sports Club, Arizona entrepreneur Frank Leonesio has introduced a new company called Esio Beverage Company
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United States of America (Press Release) December 18, 2007 -- Best known for founding the highly successful O Premium Waters and Q The Sports Club, Arizona entrepreneur Frank Leonesio has launched his third company in the Valley with sights on redefining the beverage industry.

With 2008 projections set at $38M, Mesa, Ariz.-based Esio Beverage Company is Leonesio's latest business venture. Already successful, the company recently debuted its Esio Beverage System to Arizona residents. The first of its kind, the Esio Beverage System is an innovative beverage system that produces hot and cold beverages at the touch of a button. The system features purified water, premium blend coffees in regular and decaffeinated varieties, fresh fruit juices, gourmet peach and green teas, vitamin fitness water and four Sqwincher Lite sports drink flavors. Each beverage contains five calories or less per serving and is made in seconds, sized-to-order, all from one device that is delivered directly to customers' doors.

Already installed in over 1,000 Valley homes through O Premium Waters, the Esio Beverage System allows users to conveniently drop a small, flexible, air-tight Esio-pak into the dispenser for fresh, sized-to-order beverages. With each three oz. Esio -pak producing 18 six-ounce drinks, the system frees up the ever-crowded refrigerator, while saving families and employers time and money. Currently, O Premium Waters is installing the new Esio Beverage System at a rate of 500 per month.

"The Esio Beverage System offers today's consumers an economical and eco-friendly alternative to store-bought beverages that's fast, easy and convenient," Leonesio said.

Recognizing the global demand for such a product, the Esio Beverage System will launch internationally in January through additional distribution channels including home and office bottled water delivery companies and a nationwide franchise division that will initiate in the first quarter of 2008. Unlike the single-serve beverage systems currently on the market such as Tassimo, Senseo and Keurig that only dispense coffee, tea and hot chocolate, the Esio Beverage System has over 13 beverage varieties that are dispensed instantly. More beverage products are in the development phase to be distributed in 2008.

Seeing an opportunity to provide an environmentally-friendly solution to today's bottle-hungry beverage market, Leonesio anticipates his third Valley business venture will add to his already successful portfolio. A Valley resident since 1997, in 2001 Leonesio tapped into the bottled water business founding O Premium Waters headquartered in Mesa, Arizona. Since that time, Mr. Leonesio has propelled O Premium Waters to become Arizona's # 1 bottled water home and office delivery company and the fastest-growing bottled water company in the country. O Premium Waters services over 50,000 Valley homes and offices via a fleet of 75 trucks and vans and a support staff of nearly 250 employees.

Mr. Leonesio also founded Q The Sports Club, a national multimillion-dollar health club chain that launched in 1990 and brought one of the first high-end health club experiences to Arizona at an affordable monthly rate. Introducing five-star amenities complemented by state-of-the-art equipment, Q The Sports Club opened over 20 locations across the southern half of the U.S. from California to Florida, each with a premier club experience averaging 15,000 members per club. The successful company was sold in 1999 to Fitness Holdings Worldwide. Leonesio, a board member at Barrow Neurologic Institute, is also credited with bringing The Health & Wealth Raffle to St. Joseph Hospital, which has become the largest fundraiser for non-profit hospitals in the United States.

About Esio Beverage Company

With headquarters in Mesa, Arizona, Esio Beverage Company is the worldwide manufacturer and distributor of the Esio Beverage System. The first of its kind, the Esio Beverage System is a fast, economical and eco-friendly, space-saving system that features hot and cold beverages at the touch of a button, allowing households and offices alike to enjoy premium blend coffees in regular and decaffeinated varieties, fresh fruit juices, gourmet peach and green teas, vitamin fitness water and four Sqwincher Lite sports drink flavors. Each beverage contains less than five calories per serving and is made in seconds, all from one device. For more information, visit www.esiobev.com.

About O Premium Waters

O Premium Waters, also headquartered in Mesa, is the largest home and office bottled water delivery company in Arizona and the fastest growing home and office bottled water delivery company in the world. Utilizing a unique 10 step purification process, O Premium Waters guarantees its bottled water is more pure than any other purified water product available today. O Premium Waters owns the exclusive rights to sell the Esio Beverage System and is the certified Esio dealer for the Phoenix metropolitan area. For more information about O Premium Waters, visit their website at www.owaters.com.


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O Premium Waters, 1740 West Broadway, Mesa Arizona, 85202
http://www.owaters.com
http://www.esiobev.com

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