FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 22, 2007 -- The Pay Per Click Engine--An Advertising Approach Whose Time Has Passed

In online marketing, the pay per click engine has served as the industry standard for several years and has brought a huge degree of success to the elite marketers who have become highly skilled in applying it. On the other hand, however, the majority of marketers who have sailed into its treacherous waters have had less fortunate results and, in a manner of speaking, many have been shipwrecked on its many reefs.

As a result of these this potential financial disasters, along with rapidly growing competition, Google "slaps," encroaching Web 2.0 strategies, and the ever-present threat of being wiped out by a sudden change in the rules, the pay per click engine strategy is rapidly falling

into disfavor among a large sub-group of online marketers.

A New Marketing Wave--Driving Mass Traffic Through Large Ad Networks

Just as the advent of the computer quickly made the typewriter obsolete, and digital technology has replaced its analogue counterpart, a greatly superior online marketing strategy is about to make the pay per click engine similarly anachronistic.

Generally referred to now as the Mass Traffic Formula, this exciting new marketing approach has been incorporated into the Mass Traffic Network (MTN) not only as a revolutionary new way for driving highly targeted traffic, but also as the core of an exciting and highly promising new online business model.

After spending over ten years using this general strategy

in generating huge numbers of leads for Fortune 500 companies, Rick Jorgenson, Founder and CEO of Mass Traffic Network, recognized its huge potential for ALL online marketing--and to affiliate marketing in particular. Over the past several months, he and a corporate team of partners have developed and implemented a highly sophisticated form of this new strategy and are now inviting a small group of 150 qualified Charter Associates to participate in the unique online business that they have created.

As an alternative to the pay per click engine approach, the Mass Traffic Formula has many highly attractive advantages. Chief among them is that it provides access to a vastly larger pool of prospective customers while costing much less per ad impression than does the pay per click approach. Of equal importance, it completely bypasses the many hazards and headaches of pay per click methodology.

Web Traffic Portals--The Frosting On The MTN Cake

Along with its unique implementation of the Mass Traffic Formula, the Mass Traffic Network business model also ingeniously incorporates the best of "free traffic." This has been accomplished by including a highly sophisticated and cutting-edge application of SEO affiliate marketing developed by Tom Rozof, Founder and CEO of Web Traffic Portals (WTP). Recognizing the huge advantages of combining these two powerful and highly complementary ways of driving traffic, he and the MTN Partners entered into a strategic alliance in order to have the best of both of these powerful online marketing methodologies.

The WTP module in Mass Traffic Network consists of five unique, interlinked, content-rich, constantly updated, search-engine-optimized websites, all built around a chosen niche market or existing web business. By combining these websites synergistically with the Mass Traffic Formula, marketers have the ability to drive Massive Traffic to each of their Web Traffic Portals.

Those who are familiar with online marketing are likely to recognize the huge marketing power of this "dynamic duo" and to appreciate how Mass Traffic Network offers a powerful new means of driving massive traffic that is ideally positioned to replace the old pay per click engine.

A Special Free Webinar To Introduce Mass Traffic Network

On December 27th and again on January 3rd, from 7:00 to 8:15 p.m., EST, Rick Jorgenson will present two more free webinars to introduce this revolutionary new mass traffic technology and business model. Due to the major buzz created by a previous webinar on December 19th, it's likely that the limited number of lines for these webinars will be quickly reserved. Anyone who wants to learn more about MTN, then, is well-advised to reserve a spot ASAP by going to the website shown below.

http://masstrafficnetwork.com/webinar

* This news item has been submitted by George Shears