“All of a sudden, I had more clients in need of my services than caregivers,” says Powers. “With a tightening pool of qualified applicants, I knew that I needed to be creative in finding the highest 
United States of America (Press Release) December 23, 2007 --
For Immediate Release
Susan Burnash
VideoMarketingInc.
425.896.8959
susan@videomarketing1.com
www.eastsideangels.com
Baby Boomers Are On Both Sides of The Care Giving Spectrum
Kirkland, WA - December, 18 2007 - The United States population is rapidly aging and today, it is estimated that in approximately 22.4 million U.S. households adult children are providing care to someone age 50 or older. Appropriately termed “the sandwich generation,” these caregivers find their lives pulled in a multitude of directions between their parents, their children, their marriage and their job. It is no wonder that family caregivers are stressed out, depressed, guilty and confused. Many know help would be beneficial, but they are often stumped as to where to turn.
Makaylaa Powers, an Eastside resident, knows firsthand the difference a little help can make when caring for aging parents. Challenged with the task of caring for both her stepfather with dementia and her ailing mother, she knew she couldn’t do it alone and recruited some day–to-day help. “I don’t know if I could have survived without the help of the two caregivers who worked with me,” says Powers. “They really provided some sanity and order in my life at a time I needed it most.”
Having experienced first hand the benefits of integrating an outside caregiver into her parents’ care, Powers decided to start her own business that could provide the same high quality care she has received. In 2004, along with two other women with similar situations, Powers opened the Eastside office of Visiting Angels; a nationwide network of home care agencies providing non-medical caregivers to those in need of assistance. Their services include running errands, preparing meals, light housekeeping, hygiene assistance, taking clients to doctor appointments and even shopping. But according to Powers, the real service they provide is respect, compassion and companionship not only to their clients but the families as well.
As with most new businesses, Powers greatest challenge was getting the word out about Visiting Angels. But in early 2007, when NBC Anchorman Brian Williams produced a story about caring for his own aging father with the help of Visiting Angels, Powers telephone began ringing off the hook.
“All of a sudden, I had more clients in need of my services than caregivers,” says Powers. “With a tightening pool of qualified applicants, I knew that I needed to be creative in finding the highest quality caregivers possible.” Determined to find committed, empathetic and quality caregivers, Powers discovered that an untapped market turned out to be the same one she will be serving in the coming years: baby boomers in early retirement
"Boomers are starting to form a new agenda that emphasizes friends and family over making money, having fun over working hard, and making a difference in the community and the world,” said Money Magazine’s Marlys Harris in a recent article about baby boomers. With this in mind, senior care businesses are finding that the younger baby boomers are ideal to fill a need for compassionate, mature, high quality care.
“We are already getting phone calls from older adults interested in working for us,” says Powers. “Many think of it in the same vein as volunteering, a way to give back. And they like the idea that they can make a decent hourly rate, have a flexible schedule and do something truly meaningful for themselves, the seniors and their families, and our community as a whole.” Powers hopes that this trend will continue.
About Visiting Angels: www.eastsideangels.com Visiting Angels is one of the nation's fastest growing providers of assisted living services for seniors. The Eastside agency, located in Kirkland, is owned and operated by Makaylaa Powers, Robin McIntyre and Maria Paguag. They provide non-medical home care services to help the elderly live independently in their own home. Visiting Angels also provides personal recovery care services for post-operative at home care; discreet care services to ease the recovery period after cosmetic surgery or terminal illnesses; respite care to provide a period of rest for family caregivers. (425) 828-4500
# # #
For Immediate Release
Susan Burnash
VideoMarketingInc.
425.896.8959
susan@videomarketing1.com
www.eastsideangels.com
Baby Boomers Are On Both Sides of The Care Giving Spectrum
Kirkland, WA - December, 18 2007 - The United States population is rapidly aging and today, it is estimated that in approximately 22.4 million U.S. households adult children are providing care to someone age 50 or older. Appropriately termed “the sandwich generation,” these caregivers find their lives pulled in a multitude of directions between their parents, their children, their marriage and their job. It is no wonder that family caregivers are stressed out, depressed, guilty and confused. Many know help would be beneficial, but they are often stumped as to where to turn.
Makaylaa Powers, an Eastside resident, knows firsthand the difference a little help can make when caring for aging parents. Challenged with the task of caring for both her stepfather with dementia and her ailing mother, she knew she couldn’t do it alone and recruited some day–to-day help. “I don’t know if I could have survived without the help of the two caregivers who worked with me,” says Powers. “They really provided some sanity and order in my life at a time I needed it most.”
Having experienced first hand the benefits of integrating an outside caregiver into her parents’ care, Powers decided to start her own business that could provide the same high quality care she has received. In 2004, along with two other women with similar situations, Powers opened the Eastside office of Visiting Angels; a nationwide network of home care agencies providing non-medical caregivers to those in need of assistance. Their services include running errands, preparing meals, light housekeeping, hygiene assistance, taking clients to doctor appointments and even shopping. But according to Powers, the real service they provide is respect, compassion and companionship not only to their clients but the families as well.
As with most new businesses, Powers greatest challenge was getting the word out about Visiting Angels. But in early 2007, when NBC Anchorman Brian Williams produced a story about caring for his own aging father with the help of Visiting Angels, Powers telephone began ringing off the hook.
“All of a sudden, I had more clients in need of my services than caregivers,” says Powers. “With a tightening pool of qualified applicants, I knew that I needed to be creative in finding the highest quality caregivers possible.” Determined to find committed, empathetic and quality caregivers, Powers discovered that an untapped market turned out to be the same one she will be serving in the coming years: baby boomers in early retirement
"Boomers are starting to form a new agenda that emphasizes friends and family over making money, having fun over working hard, and making a difference in the community and the world,” said Money Magazine’s Marlys Harris in a recent article about baby boomers. With this in mind, senior care businesses are finding that the younger baby boomers are ideal to fill a need for compassionate, mature, high quality care.
“We are already getting phone calls from older adults interested in working for us,” says Powers. “Many think of it in the same vein as volunteering, a way to give back. And they like the idea that they can make a decent hourly rate, have a flexible schedule and do something truly meaningful for themselves, the seniors and their families, and our community as a whole.” Powers hopes that this trend will continue.
About Visiting Angels: www.eastsideangels.com Visiting Angels is one of the nation's fastest growing providers of assisted living services for seniors. The Eastside agency, located in Kirkland, is owned and operated by Makaylaa Powers, Robin McIntyre and Maria Paguag. They provide non-medical home care services to help the elderly live independently in their own home. Visiting Angels also provides personal recovery care services for post-operative at home care; discreet care services to ease the recovery period after cosmetic surgery or terminal illnesses; respite care to provide a period of rest for family caregivers. (425) 828-4500
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