LG Electronics Sets the Benchmark with Launch of Features-Rich ‘Viewty’ Mobile Recipient of 2008 iF

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News Archive > 2007 > Dec > 26
Electronics (LGE), a worldwide technology leader in mobile communications, announced the availability of the much-awaited LGE ‘Viewty’ (model: LG-KU990), th
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Jordan, Hashemite Kingdom of (Press Release) December 26, 2007 -- LG Electronics (LGE), a worldwide technology leader in mobile communications, announced the availability of the much-awaited LGE ‘Viewty’ (model: LG-KU990), the new professional-level camera phone, for consumers in the Middle East and Africa. The highly-anticipated launch was followed by the naming of Viewty as the recipient of the 2008 iF product design award.
Viewty is the first handset in LGE’s new line of high technology category of handsets and boasts a number of ‘world first’ easy-to-use features never seen before on a mobile handset. Combining sophistication with ultimate functionality, this 5 mega pixel handset includes manual focus, which is the first time this feature will launch globally.
With a manual option, the camera focus can be set on any point at the users’ convenience giving high quality photos every time. When taking photos in poor light or shaking moment, users can also benefit from ISO800 & SmartLight™ and one touch Image Stabilizer for bright and clear pictures.
The world's first LCD full touch-screen mobile was introduced by LG with the launch of the ‘PRADA Phone by LG’, which now has been advanced with LG ‘Viewty’ by adding a touch signal to allow the user to confirm proper functioning of the touch screen. The Viewty can also record high quality video recording, at an amazing 120 frames per second – the highest in the world.
Once a picture has been taken, users can instantly view and edit their image on the 3-inch full LCD touch screen with its handwriting editing function before it is sent to others to share that special moment. The full screen enables users to enjoy high quality DivX video files in widescreen format. Taking videos has never been easier and now they can be shared with the world, with a single-click connection through HSDPA 3.6 high-speed internet capability to YouTube.
“The launch of LG ‘Viewty’ shows our commitment to provide features-hungry mobile users with a highly sophisticated handset,” said the General Manager of the LGE Amman Branch, Mr. Kevin Cha. “Consumers purchasing camera phones are demanding better quality images and with LG ‘Viewty’, LG has responded to this growing demand.”
A jog wheel placed on the back of the handset allows for quick scrolling and searching; and when playing music or videos it can turn the volume up and down, fast-forward or rewind and zoom in and out. Users can easily select the modes – ‘Camera’, ‘Video’, ‘Album’ with the 3-step module key.
The LG ‘Viewty’ was launched in the global markets 5 weeks ago and during this time period, over 310,000 units were sold across Europe alone. Sales records made for this new model reveal that it has earned more sales earnings then those reaped by earlier models from LGE such as the LGE Chocolate Phone and the LGE Shine Phone when they were first launched in the market
Commenting further on the new launch, Mr. Hani Qudsi – President of 7Global, exclusive agent for LGE mobile phones in Jordan said, “We are expecting demands for this mobile handset to increase in the Middle East especially since its sales earnings were very positive in Europe. We are keen on introducing this new model to Jordan in January 2008 especially as it combines the attributes of technological advancement with award-winning design. On our part at 7Global, we constantly endeavour to bring the latest from LGE’s world-leading technology to the Jordanian community. ”


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Keywords:
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Publisher: Traccs Jordan




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