Hard Sell to Men and Lose the Women – Soft Sell to Women and Keep the Men.

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) December 30, 2007 -- For Immediate Release

LAS VEGAS, NV — DECEMBER 11, 2007 — While Internet marketing has, to date, been dominated by men, more and more women are finding a home on the Internet. Female entrepreneurs are taking their marketing style and skills online and are generating a growing market base — including men. Yet, to date, there hasn’t been an Internet marketing conference with their needs and marketing style in mind. Not until Sherven and Sniechowski’s Bridging Heart and Marketing ( http:/www.bridgingheartandmarketing.com/invitation ) .

“Just to be clear,” Sherven emphasized, “our conference is not just for women. Intelligent marketing includes men and women and they both benefit. In fact so far we have a pretty well balanced registration between men and women.”

But both Sherven and Sniechowski say that, on the Internet, Soft Sell marketing has been a second sister to the grab-em-and-sell-em-now approach that has been predominant online.

"There’s been an unquestioned belief in sales,” Sniechowski explains, “that if you don’t close them now, if you don’t get the check right now, you’ll never get a another chance. So there’s a built-in silent desperation that leads to the hard sell tactics many of us are used to seeing online, tactics that turn the sales transaction into the contest most of us put up a resistance to.”

“But Soft Sell is about creating rapport,” Sherven said, “about building a relationship. You can’t do that by metaphorically grabbing somebody by the collar — at least not most people.”

They make the point that men and women want the same things. But characteristically, women want and need more information before they are comfortable making a purchase. When they come to a decision, they are likely to have included everything most men want as well.

So when you market to satisfy women, Sherven and Sniechowski say, you will have not only included most if not all of what men want, but you probably have showed men some aspect of your product or service they may not have considered.

"So you keep the men,” Sherven said. “In this case the differences work in favor of both women and men. That’s why we say, ‘Soft sell to women and keep the men.’”

“And our Bridging Heart and Marketing conference,” Sniechowski said, “is the first-ever Internet marketing conference designed to be heart-based without excluding the bottom line. We want to eradicate the myth that there’s a contradiction between heart and money. There isn’t. Thinking that way is archaic and undermines profit.”

A well-crafted soft sell Internet marketing campaign will create a strong sense of connection along with the follow-up sense of loyalty while at the same time generating predictable and substantial profits. That is the point Sherven and Sniechowski most want to communicate.

For full details about the conference visit http://www.bridgingheartandmarketing.com/invitation

“I want to be sure,” Sherven said, “that anyone interested also knows about the 12 free preview tele-trainings we’re doing with each member of our world class faculty. To see the schedule and get registered for those tele-calls you should go to http://www.bridgingheartandmarketing.com

To promote Bridging Heart and Marketing as an affiliate, go to:

http://www.judithandjim.com/affiliate

Contact:

Soft Sell Marketing, Inc.
702-870-3657
9101 w Sahara Ave
105-K1
Las Vegas, NV 89117

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More information can be found online at http://www.bridgingheartandmarketing.com

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