Software as a Service in Australia

India, Republic of (Press Release) January 1, 2008 -- This report provides insightful analysis of the SaaS market and its dynamics, the role of ISVs and detailed profiles of leading SaaS vendors. It offers data on market size and growth forecasts for SaaS applications
in the enterprise market in ANZ. Besides extensive interviews with senior industry executives and secondary research, this report also brings the results of the survey of 103 CIOs and IT decision-makers in large and SMB enterprises about the level of awareness and adoption trends.

Executive Summary 3
Taxonomy 6
What is Software as a Service (SaaS)? 6
Who is a SaaS Provider? 7
Research Methodology 8
Secondary Research 8
Supply-side Primary Research 8
Demand-side Primary Research 8
Overview of the Australia-New Zealand SaaS Market 9
Key Adoption Drivers 10
Barriers to Adoption 11
SaaS: Primary Survey Results 12
SaaS Awareness 12
SaaS Adoption 13
Adoption Drivers and Inhibitors 13
Satisfaction level with SaaS Applications 16
Key SaaS Dynamics by Application 18
On-Demand CRM Adoption by Vertical Industry 18
On-Demand CRM Competition 19
Web Collaboration 19
On-Demand Collaboration Tools Adoption by Vertical Industry 20
On-Demand Collaboration Tools Competition 20
Types of SaaS Channels in ANZ 23
SaaS & ANZ ISVs 24
The ANZ Competitive Landscape 24
Salesforce.com 25
RightNow Technologies 27
Oracle 28
NetSuite 29
Springboard Recommendations 31

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