Galvanek & Wahl Advertising Agency Provides Pro Bono Work for Cancer Education Organization
United States of America (Press Release) January 7, 2008 --
Central New Jersey’s Galvanek & Wahl Advertising Agency has recently announced a pro bono partnership with the American Cancer Educational Services (ACES) to provide branding, web design, promotional materials, and print collateral for the non profit organization. G&W launched a newly redesigned ACES website (www.focusoncancer.org) that is not only aesthetically superior, but easier for users who are seeking cancer information to navigate. ACES provides a clear, concise, reliable online cancer education resource that strives to help people better understand cancer and enables patients to make smarter choices on their treatments and understanding. The ACES slogan is simple, “We Inform, You Decide”.
The partnership with ACES is not G&W’s first foray into pro bono work. Previously, G&W has done work for the SLE Lupus Foundation and the Lupus Research Institute to raise awareness about clinical trials for lupus in order to gather information on treatments, prevention, and a cure. The foundation’s website (www.lupustrials.org) incorporates the brand developed by G&W and the campaign successfully increased traffic online from 200 to 5,000 views per month. The branding work also included the “Lupus Together Awareness Brochure,” a Summit Marketing Effectiveness Award winner.
“We are honored that ACES has allowed us to work so closely with them in the fight to make accurate information on cancer available to the public. G&W firmly believes that it is our social responsibility to do pro bono work for non profit organizations that may not have the resources to properly promote themselves,” says G&W partner and CEO, Paxton Galvanek.
Galvanek & Wahl’s plans for the ACES campaign include an extensive re-branding campaign that will feature a new ACES logo, a new website, and numerous print and promotional materials to help raise awareness about the organization, its goals, and fundraising opportunities. G&W will also re-brand the fundraising division of ACES which is called the “American Cancer Fund”; the new brand will have a similar look and feel to the new ACES brand.
Galvanek & Wahl is a full-service advertising agency based out of Manville, NJ that focuses on branding, web design, print, direct mail, TV, radio, and promotions. G&W has recently done work for several high profile clients including Coldwell Banker, Everbank Reverse Mortgage, Co., and their award winning work for Bristol Myers Squibb.
If you are interested in more information on G&W and their work, visit their newly updated website at: www.GWadagency.com.
The partnership with ACES is not G&W’s first foray into pro bono work. Previously, G&W has done work for the SLE Lupus Foundation and the Lupus Research Institute to raise awareness about clinical trials for lupus in order to gather information on treatments, prevention, and a cure. The foundation’s website (www.lupustrials.org) incorporates the brand developed by G&W and the campaign successfully increased traffic online from 200 to 5,000 views per month. The branding work also included the “Lupus Together Awareness Brochure,” a Summit Marketing Effectiveness Award winner.
“We are honored that ACES has allowed us to work so closely with them in the fight to make accurate information on cancer available to the public. G&W firmly believes that it is our social responsibility to do pro bono work for non profit organizations that may not have the resources to properly promote themselves,” says G&W partner and CEO, Paxton Galvanek.
Galvanek & Wahl’s plans for the ACES campaign include an extensive re-branding campaign that will feature a new ACES logo, a new website, and numerous print and promotional materials to help raise awareness about the organization, its goals, and fundraising opportunities. G&W will also re-brand the fundraising division of ACES which is called the “American Cancer Fund”; the new brand will have a similar look and feel to the new ACES brand.
Galvanek & Wahl is a full-service advertising agency based out of Manville, NJ that focuses on branding, web design, print, direct mail, TV, radio, and promotions. G&W has recently done work for several high profile clients including Coldwell Banker, Everbank Reverse Mortgage, Co., and their award winning work for Bristol Myers Squibb.
If you are interested in more information on G&W and their work, visit their newly updated website at: www.GWadagency.com.
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