Multiple Streams of Income for Your Marketing Business

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 13, 2008 -- Multiple Streams of Income

Ok, you walk into your favorite home improvement store to buy a brand new circular saw for your latest and greatest home "improvement" project. Now why are you going to the big box to look for your saw. Why not just go straight to Skill, Makita, or Dewalt and simply get a saw. So, you want a choice...want to see what the store has to offer. You make an informed and educated decision about the product and take it home.

In your business, are you only offering one product. In traditional marketing practices, one could only have the time to market one product. I mean how many home meetings and hotel opportunity meetings can a guy attend. How many sets of friends and family do you have. I can just imagine this scene now...you just convinced your brother in law to jump on board on your latest opportunity only to approach him the following week to look at another. This would be almost impossible to pull off, and you may not get invited to this year's Thanksgiving dinner.

Fast forward to 2008. Myspace, Youtube, Facebook, Xanga, Squidoo, Blogs, Blackberrys. You get it. A marketer does not have to rely on the three foot rule any longer. With the touch of a button, you can reach millions of people. You are no longer confined to living rooms and hotel meetings. So why market only one product.

Back to the home improvement analogy. As a retailer, the big box home improvement store spends millions of dollars branding their image to get the weekend warrior to grace their doors. What are you doing to capitalize on all the time and effort you are expending to brand yourself. A marketer can use all the leverage Web 2.0 offers to brand themselves and get people to look into their store. Take for example...You have done a great job branding yourself and you convince someone to take a look at your store, but you only have one product to offer them. They are very impressed with your well run store, but the product is not quite what they were looking for. You lose them to the competition down the street.

With todays technology, it only makes sense to diversify. Give your prospects product choices. One of the toughest obstacles in this business is selling yourself. If you have accomplished this task and have all the systems in place to be a marketing machine, take advantage of the technologies in place and offer multiple products that are not in conflict with one another. How successful do you think Lowes or Home Depot would be if the only power tool they sold was the Skil circular saw?

Barry Garner
www.ProsperityGUTz.com
www.uvmeGUTz.com

barryggarner@yahoo.com

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