Book about franchising in Kazakhstan published by Beknur Kissikov

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 18, 2008 -- Book describes segments of national business, which have high potential for franchising.
Kazakhstan is potential member of WTO organization and book analyses how membership will impact on franchising sector. Also book covers general aspects of the legislation of franchising in Kazakhstan and provides an overview of regional centers and human resource of domestic franchising.

Several chapters of the book devoted to international franchising market overview. International franchising market overview and statistics presented in the book with information on countries such as China, the United States, Great Britain, Japan, Brazil, France, India, Turkey, Russia and others. Book overviews international franchising development institutes: IFA, Word Franchise Council, JFA, EFF and etc.

Franchising covers many industries of the world economy, but franchising mechanisms also frequently used in untypical for franchising areas. Author of book Beknur Kissikov calls this kind of franchising – the non-classical franchising. Non-classical franchising includes: social, event, media and Internet franchises. It should be noted that the term "event franchising” was given in this book for the first time.