Love Chocolate? America’s Favorite Neighborhood Ice Cream Shop Introduces Chocolate Treats and Uncovers Valentine’s Day Trends
United States of America (Press Release) January 22, 2008 --
CANTON, Mass. – Baskin-Robbins, America’s favorite neighborhood ice cream shop, is celebrating the New Year with fellow chocolate lovers and ice cream aficionados. The world’s largest chain of ice cream specialty stores is spreading the love with six decadent chocolate offerings. The delicious treats are only available for a limited time and are in-store through February 17, 2008.
As America’s favorite neighborhood ice cream shop, Baskin-Robbins set out to find Americans’ preferences and favorite ways to celebrate two popular and timely events, New Year’s and Valentine’s Day. The Love Chocolate survey, conducted with Insight Express, polled a random nationwide sampling of 1,000 adults over age 18.* The survey highlights Americans’ views of the season of love, uncovering statistics about the simplicity of these winter events.
Sweet and Simple Statistics
The survey shows Americans stay true to tradition when it comes to Valentine’s Day, showing their love in simple ways. Almost 50 percent of people will woo their loved one with a traditional dinner and more than 30 percent will buy chocolates.
Chocolate Lovin’ Treats
Baskin-Robbins is offering six simple pleasures and delicious frozen treats meeting consumers’ desires this Valentine’s Day. More than 36 percent of Americans stated they plan to spend $20 to $50 on their sweetheart. All of Baskin-Robbins Love Chocolate treats fall under or within that range. The frozen delights are available at participating stores nationwide through February 17.
• NEW! Chocolate Covered Strawberry Sundae: A perfect combination of SuperFudge Truffle and Very Berry Strawberry ice creams layered with hot fudge and strawberry topping, topped with whipped cream and a cherry, and drizzled with dark dipping chocolate.
• NEW! Chocolate Chip Truffle Shake: An irresistible blend of SuperFudge Truffle and Chocolate Chip ice creams and chocolate syrup. Topped with whipped cream and chocolate drizzle.
• NEW! SuperFudge Truffle ice cream: A super indulgent Chocolate Fudge ice cream with chunks of chocolate ganache and toffee truffle pieces.
• Love Potion #31® ice cream: A Valentine’s Day favorite! White Chocolate and Raspberry ice creams swirled with a raspberry ribbon and loaded with raspberry-filled cups and chocolate chips. Now available in pre-packed quarts to take home.
• NEW! Sweetheart Cake: Share the love with the Sweetheart cake decorated with mini red icing hearts, a large red chocolate heart, and a single red rose. A perfect fit with Baskin-Robbins new Fudge Crunch cake, a layer of fudge and chocolate crunchies in between a layer of Vanilla and Chocolate ice creams (Serves 2 – 4).
• NEW! Chocolate Indulgence Cake: Treat loved ones to this chocolate 9” round cake with a chocolate fudge border, topped with creamy rosettes and chocolate triangle pieces. A perfect fit with Baskin-Robbins Fudge Crunch cake (Serves 12 – 16).
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,800 retail shops around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.
CONTACT:
Jessica Lappen/Caitlin Melnick
On Behalf of Baskin-Robbins
617-536-3300
jlappen@schneiderpr.com OR
cmelnick@schneiderpr.com
As America’s favorite neighborhood ice cream shop, Baskin-Robbins set out to find Americans’ preferences and favorite ways to celebrate two popular and timely events, New Year’s and Valentine’s Day. The Love Chocolate survey, conducted with Insight Express, polled a random nationwide sampling of 1,000 adults over age 18.* The survey highlights Americans’ views of the season of love, uncovering statistics about the simplicity of these winter events.
Sweet and Simple Statistics
The survey shows Americans stay true to tradition when it comes to Valentine’s Day, showing their love in simple ways. Almost 50 percent of people will woo their loved one with a traditional dinner and more than 30 percent will buy chocolates.
Chocolate Lovin’ Treats
Baskin-Robbins is offering six simple pleasures and delicious frozen treats meeting consumers’ desires this Valentine’s Day. More than 36 percent of Americans stated they plan to spend $20 to $50 on their sweetheart. All of Baskin-Robbins Love Chocolate treats fall under or within that range. The frozen delights are available at participating stores nationwide through February 17.
• NEW! Chocolate Covered Strawberry Sundae: A perfect combination of SuperFudge Truffle and Very Berry Strawberry ice creams layered with hot fudge and strawberry topping, topped with whipped cream and a cherry, and drizzled with dark dipping chocolate.
• NEW! Chocolate Chip Truffle Shake: An irresistible blend of SuperFudge Truffle and Chocolate Chip ice creams and chocolate syrup. Topped with whipped cream and chocolate drizzle.
• NEW! SuperFudge Truffle ice cream: A super indulgent Chocolate Fudge ice cream with chunks of chocolate ganache and toffee truffle pieces.
• Love Potion #31® ice cream: A Valentine’s Day favorite! White Chocolate and Raspberry ice creams swirled with a raspberry ribbon and loaded with raspberry-filled cups and chocolate chips. Now available in pre-packed quarts to take home.
• NEW! Sweetheart Cake: Share the love with the Sweetheart cake decorated with mini red icing hearts, a large red chocolate heart, and a single red rose. A perfect fit with Baskin-Robbins new Fudge Crunch cake, a layer of fudge and chocolate crunchies in between a layer of Vanilla and Chocolate ice creams (Serves 2 – 4).
• NEW! Chocolate Indulgence Cake: Treat loved ones to this chocolate 9” round cake with a chocolate fudge border, topped with creamy rosettes and chocolate triangle pieces. A perfect fit with Baskin-Robbins Fudge Crunch cake (Serves 12 – 16).
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, creates and markets innovative, high-quality ice cream, specialty frozen desserts and beverages in more than 5,800 retail shops around the globe. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands, Inc. family of companies.
CONTACT:
Jessica Lappen/Caitlin Melnick
On Behalf of Baskin-Robbins
617-536-3300
jlappen@schneiderpr.com OR
cmelnick@schneiderpr.com
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