United States of America (Press Release) January 23, 2008 --
I think CFO In A Box is a terrific idea because it shows the entrepreneur how making adjustments to key financial benchmarks will improve financial performance and isolate areas for improvement that will yield the greatest benefit. Modest changes in key benchmarks (i.e. inventory turnover, days outstanding, etc.) can yield significant improvement in profitability and cash flow when used together in combination. .
In addition, CFO In A Box allows a CEO to compare their business to other companies in their industry. Lenders judge a company’s fitness for financing using these same comparisons. When a company meets or beats the standards of financial performance it significantly improves their chances for obtaining financing.
Best regards,
Doug Atherton
Regional Vice President
EQUITY CORPORATE FINANCE, INC.
In addition, CFO In A Box allows a CEO to compare their business to other companies in their industry. Lenders judge a company’s fitness for financing using these same comparisons. When a company meets or beats the standards of financial performance it significantly improves their chances for obtaining financing.
Best regards,
Doug Atherton
Regional Vice President
EQUITY CORPORATE FINANCE, INC.

CFO In The Box is a handy tool for today’s busy CEO in the complex world of business.
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