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Changing Vacation Trends Greatly Impact Ontario Resorts
Changing Vacation Trends Greatly Impact Ontario Resorts
The Irwin Inn, an Ontario resort, adapts its current marketing plan to account for the changing vacation trend that many Ontario resorts and tourist properties are facing.
FOR IMMEDIATE RELEASE
(Free-Press-Release.com) January 24, 2008 --
The news is not good for Ontario’s tourism industry and for Ontario’s hundreds of resorts, inns, and tourist properties. According to a new Statistics Canada report, more Canadians than ever before are choosing to travel to the United States and abroad to spend their hard earned holiday dollars. Released last Friday, a Statistics Canada report states that in November 2007, Canadians made a record 2.4 million overnight trips out of the country, thanks in large part to the strong Canadian dollar, and almost 73 percent of these trips were to the States. As a result of the shift in vacation trends, Ontario resorts need to re-evaluate their marketing strategies, especially for their off-season business, if they want to survive.
Dennis Irwin, owner of the Irwin Inn (http://www.irwininn.com), a popular full service Ontario resort, saw the gradual shift in his market begin several years ago and has tailored the Inn’s marketing plans accordingly.
“Along with the traditional family summer vacations with supervised children’s programs and plenty of waterfront activities, we offer a number of attractive year round packages for couples and seniors to rest and rejuvenate or to experience a special activity. Although the reasons people visit the Irwin Inn may have changed over the years, some things have remained constant - the eternal beauty of the lake and our dedication to ensuring a truly memorable stay,” states Irwin.
Ontario inns and resorts have much to offer tourists and vacationers besides Ontario’s natural beauty, abundant lakes, and wilderness areas. In order to compete with U.S. and overseas vacation destinations, and to get back and retain a good portion of the vacation dollars that are now leaving the province, resorts owners will have to proactively attract vacationers by offering them the services and packages that they demand. Success may simply be a matter of knowing the market and giving it what it wants.
The Irwin Inn, located in Ontario, Canada’s popular Kawartha tourist region, is a perfect destination for couples getaways, family vacations, and senior’s holidays. For more information on amenities or to book an accommodation, please visit http://www.irwininn.com or call Dennis Irwin at 1-800-461-6490.
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