United Kingdom of Great Britain & N. Ireland (Press Release) January 30, 2008 --
Newly established Lighthouse Business Consulting aims to bring a revolution in sales strategies and approaches to North-West companes.
After 15 years guiding the sales and business growth strategies of some of the worlds leading companies, Managing Director Ian Brodie has established Lighthouse Business Consulting to bring the same world-class capabilities to North West Companies. Ian comments:
"The last decade has seen a major shift in the way that leading companies go to market. Traditional sales strategies and tactics jut don't cut-it anymore. In recent years I've been able to help a number of major companies move away from blinkered 'share of voice' driven approaches to a more targeted and customer centric focus on 'share of mind'. The results have been impressive to say the least."
Lighthouse specialises in helping North-West based manufacturing and business-to-business companies transform their sales approaches to drive business growth. The focus is on developing pragmatic strategies and plans that focus businesses on what is needed to achieve their growth targets - and on working with them to implement those strategies to achieve measurable results.
After 15 years guiding the sales and business growth strategies of some of the worlds leading companies, Managing Director Ian Brodie has established Lighthouse Business Consulting to bring the same world-class capabilities to North West Companies. Ian comments:
"The last decade has seen a major shift in the way that leading companies go to market. Traditional sales strategies and tactics jut don't cut-it anymore. In recent years I've been able to help a number of major companies move away from blinkered 'share of voice' driven approaches to a more targeted and customer centric focus on 'share of mind'. The results have been impressive to say the least."
Lighthouse specialises in helping North-West based manufacturing and business-to-business companies transform their sales approaches to drive business growth. The focus is on developing pragmatic strategies and plans that focus businesses on what is needed to achieve their growth targets - and on working with them to implement those strategies to achieve measurable results.

Lighthouse Business Consulting starts up operation in North-West England - brings world-leading sales and business growth expertise to North West companies
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