One woman wants to know if you know your ABCD's?

United States of America (Press Release) February 2, 2008 -- Over one million Americans will be diagnosed with Skin Cancer in 2008. Statistics are on the rise with a stunning approximate one death per hour according to the American Melanoma Foundation from this disease. But we would like to introduce a lady that is truly living her dreams and working towards saving those lives and lowering statistics. This incredible lady is a wife and mother of two, has worked as an actress with Hollywood stars, is a former Kodak Model, a published Author and the CEO and President of her own companies, Kristy J and SunEssence Sunscreens. The sun protective swim and active wear line and a new savvy line of feminine sunscreen lotions are selling internationally, and Joy Pfister is promoting it around the globe with a message that may save your life.
According to the American Melanoma Foundation, over the past 30 years, skin cancer for women has tripled, making it the most common of all cancers. While it is preventable, it remains the mos t highly diagnosed and one of the most curable if detected early. Joy is taking the time to educate and promote sun protection whenever she can. Her program that she speaks on in partnership with the American Melanoma Foundation is “Do you know your ABCD’s?” If you know your ABCD’s of skin cancer, you can detect and treat skin cancer early which can ultimately save your life. The ABCD rule can help you remember the symptoms of Melanoma.” Joy says
A: Asymmetry B: Border C: Color, D: Diameter. “A sudden or continuous change in appearance of a mole is a sign that you should see your doctor.” says Pfister “ Most of the time on annual visits to our primary care physicians, our doctors are not checking over our skin for changes in moles. So it is of the up most importance that we do it on a consistent bases ourselves. Simple regular skin checks can detect a change in mole early giving you enough time to get treatment early and a better chance at a 100% cure rate.
The new Kristy J swim and active wear line consists of rashguard tops, shorts, capri pants and more. Designed with a flattering and slimming cut and made with special fabric that the company has had tested through the Australian Radiation Government (ARPANSA)and found to be 50+SPF or 98% UV sun protective. A regular T-shirt only has an SPF of 5-8. On top of the active wear line, Joy has also developed another method of sun protection that will appeal to all women and she is hoping to reach out to Teens alike with her new “Hollywood “style, exclusive sunscreen line. “We have created the first bath and body type sunscreen collection. With UVA/UVB protection, SPF 30, vitamins and botanicals, Tropical Honey, Summer Sherbert and Pink Parfait are ultra silky and smell fantastic. All the more reason to want to wear sunscreen everyday “Teens are at a high risk now. Spending time in tanning beds and baking in the sun for hours, all of this builds up over time and they become time bombs for possible Skin Cancer. Realistically, I know that we are not going to stop teens from tanning, but if we can encourage sunscreen use, and teach detection methods like the ABCD’s of Melanoma, then we can save lives.” Says Pfister
“My aspiration is to help people of all ages prevent and detect this highly preventable disease with ABCD education and by providing a product that can assist in warding off Melanoma.” says Pfister. A portion of every sale from both companies goes back to the American Melanoma Foundation for programs and research. More information at www.kristyjuv.com or www.sunessencesunscreen.com