FOR IMMEDIATE RELEASE
(Free-Press-Release.com) February 3, 2008 -- Carson City, NV - Giving your dog a bone, belly rubs and tasty treats is not rocket science," says CeliaSue Hecht, published writer, editor and publicist. "It's just as important to give your dog friendly business a bonafide Four Paws Up Press Release a Month to establish yourself as a Pack Leader and enhance your business success."

Hecht has a blog that focuses upon dogs, travel, tips and chocolate at celiasue.wordpress.com. She is proud to announce the new affordable Four Paws Up Press Release a Month Club and professional writing services for pet authors, veternarians, doggie daycare facilities, pet friendly lodging (hotels, B&B's, inns) and travel destinations and other K9 approved pet product and services companies.

Her Tail Wagging

services include writing and distributing one press release per month, press kit critiquing, editing, writing, and targeted distribution, web site copywriting and editing, and publicity campaigns (from bare bone blogs to Customized Campaigns and consulting. The various services are available at reasonable per-project fees.

Well-crafted, K9 approved, professionally written promotional materials are as important to the success of any doggone pet business as tasty treats and bones are to a dog. While veterinarians, pet groomers, pet authors, pet friendly innkeepers and pet rescue organizations, may love animals and be barking good at what they do, they may struggle to develop professionally produced and compelling promotional materials. Teaming up with a professional writer and

a pack of other pet related businesses may be one key to supporting their success.

Hecht has outlined twelve tips and strategies for a year long campaign at:

http://celiasue.wordpress.com/2008/01/05/welcome-to-the-four-paws-up-press/

Some will spend thousands of dollars on bells and whistles for their website, do without a website, or try to spread word of mouth about their business by placing ads. But ads cost a lot and do not have the credibility of well-placed articles and stories in newspapers and magazines. Skimping on developing professionally written promotional materials is doing any pet friendly business a doggone disservice.

Hecht states, 'Professional K9 approved promotional materials convey a positive and compelling bow wow, woof woof, message, sending out an invisible and inaudible to the human ear bow wow signal to inspire or incite animal lovers to run do not walk to your website and/or brick and mortar business. in other words, gets them to take action for the love of their dog. Some of the most unique, adorable and K9 approved doggone businesses do not even have a media/press room on their website or else they promote their businesses with terribly written business and promotional materials."

Four Paws Up Press Releases that Get Published are distributed to targeted, tail wagging and K9 qualified media contacts for a reasonable treat.