GOLD MOBILE AND DEALERSHIP-FOR-LIFE JOIN FORCES TO OFFER MOBILE PROGRAMS FOR AUTOMOTIVE DEALERSHIPS

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Gold Mobile Silent Salesperson™ Adds a Reliable Mobile Response Platform to Provide Dealerships with Real-time Brand Differentiation
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United States of America (Press Release) February 5, 2008 -- NADA Convention, San Francisco, CA – February 11, 2008 – Gold Mobile, a leading mobile application solutions provider, and Dealership For Life (DFL), a leading provider of loyalty and reward programs for automotive dealerships, have teamed up to provide dealerships with a mobile solution designed to enhance sales, customer relationship management and the effectiveness of dealer advertising programs.

In today’s fiercely competitive automotive sales industry, DFL offers brand differentiation by developing unique customer loyalty and retention building reward programs for dealerships. By integrating the Silent Salesperson™ application into its product, DFL customers can integrate a mobile phone SMS text response mechanism into their print, radio, TV, outdoor, and on-lot advertising programs. Furthermore, dealers can implement real-time revenue generating programs that include: contests, drawings and discount coupons that extend special sales and service offerings to attract new business.

“The success of DFL programs is due to our innovative customer loyalty and reward programs,” said Paul Healy, President of DFL, “by integrating the Silent Salesperson™ into our solution, we provide our dealership clients with a platform with which to differentiate their dealership, improve their advertising return-on-investment and attain a competitive market advantage.”

“Today’s mobile consumer requires dealers to communicate in new ways in order to capture consumer mindshare,” said Bob Gold, President and CEO of Gold Mobile, “The Silent Salesperson™ provides DFL with a dependable real-time mobile platform for their dealership clients to cost effectively improve their touch points with new buyers and customers.

The Gold Mobile Silent Salesperson™ is a part of the Mobile Valet™ product suite of mobile applications designed for the automotive industry.

ABOUT GOLD MOBILE
Gold Mobile, a leading mobile application solutions provider, offers a suite of easy-to-integrate products and services that include: text messaging, multimedia content development and delivery, WAPsites, and custom mobile application design. For more information, visit: http://www.gold-mobile.com.


ABOUT DEALERSHIP FOR LIFE
Dealership For Life (DFL) an industry innovation leader, provides custom designed loyalty and reward programs for automotive dealerships throughout the US. DFL programs are proven systems that enhance a dealership’s image, differentiate their brand and improve customer service. For more information, visit: www.dealership4life.com


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For more information:

Al Stern
732-587-2101 extension 270
astern@gold-mobile.com

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