Roni Deutch's Creative Thinking Leads to Awarding of 170-Plus Locations in First Six Months
United States of America (Press Release) February 19, 2008 --
Sacramento, CA -- While many start-up franchises are launched every year, few fare as well as the Roni Deutch Tax Center™, launched by the famed "Tax Lady" Roni Deutch in the spring of 2006. Off and running, the franchise has already opened 17 tax preparation centers across the nation and has awarded the rights to an additional 170 in just its first six months.
"The first characteristic I promised to instill in my concept was that it would be like no other out there. I wanted to present our franchisees with rich, new, creative ideas and support structures that would help differentiate the power of our system," Deutch said. "My team researched everything that was wrong within other franchise systems when figuring out how to create our right one. That, along with the already established brand recognition strength, a powerful support staff, and a selective group of franchise partners have helped create a great launch to our system."
Deutch has continuously created "outside-the-box" ideas to help establish the Roni Deutch Tax Center™ as not only unique, but innovative. One of Deutch's initiatives was to provide her first franchisees a competitive edge with the unique Founder's Club lead generation program. The Founder's Club is an elite group comprised of the first 50 Roni Deutch Tax Center™ franchisees, where members are given an opportunity to take advantage of a unique lead generation program designed to establish client leads and increase their bottom line.
rns from our lead generation program then we prepare during tax season."
The program demonstrates the ongoing "outside-the-box" strategy that Deutch brings to both the tax and franchise industries. In addition to the founders club, Deutch also encouraged the launch of a new blog site – taking the franchise industry to a new "wired" level.
Coining it the First Amendment of Franchising – Deutch helped newly signed franchisee Heather Spell, owner of a Roni Deutch Tax Center ™ in Sacramento, find her voice in a technology savvy world by launching WatchMeFranchise.com – an interactive online blog site focused on providing potential franchisees a glimpse of the ups and downs of franchising.
"When building the system for our newly launched franchise, we wanted to build a system that tackled all of the complaints in the industry," Deutch said. "One of the complaints was that franchisees don't have an active voice. When Heather and Gentry Spell approached me about starting a blog site, I truly was ecstatic as it continued our mission to create the perfect system."
"The first characteristic I promised to instill in my concept was that it would be like no other out there. I wanted to present our franchisees with rich, new, creative ideas and support structures that would help differentiate the power of our system," Deutch said. "My team researched everything that was wrong within other franchise systems when figuring out how to create our right one. That, along with the already established brand recognition strength, a powerful support staff, and a selective group of franchise partners have helped create a great launch to our system."
Deutch has continuously created "outside-the-box" ideas to help establish the Roni Deutch Tax Center™ as not only unique, but innovative. One of Deutch's initiatives was to provide her first franchisees a competitive edge with the unique Founder's Club lead generation program. The Founder's Club is an elite group comprised of the first 50 Roni Deutch Tax Center™ franchisees, where members are given an opportunity to take advantage of a unique lead generation program designed to establish client leads and increase their bottom line.
rns from our lead generation program then we prepare during tax season."
The program demonstrates the ongoing "outside-the-box" strategy that Deutch brings to both the tax and franchise industries. In addition to the founders club, Deutch also encouraged the launch of a new blog site – taking the franchise industry to a new "wired" level.
Coining it the First Amendment of Franchising – Deutch helped newly signed franchisee Heather Spell, owner of a Roni Deutch Tax Center ™ in Sacramento, find her voice in a technology savvy world by launching WatchMeFranchise.com – an interactive online blog site focused on providing potential franchisees a glimpse of the ups and downs of franchising.
"When building the system for our newly launched franchise, we wanted to build a system that tackled all of the complaints in the industry," Deutch said. "One of the complaints was that franchisees don't have an active voice. When Heather and Gentry Spell approached me about starting a blog site, I truly was ecstatic as it continued our mission to create the perfect system."
Email
Print
SPAM
LEAVE A COMMENT
