Under an Asset Purchase Agreement dated October 1, 2007 and filed in a Form 8-K report with the S.E.C. on Jan. 15, 2008, Eastern Services Holdings, Inc. purchased the domain name www.fund.com 
United States of America (Press Release) February 28, 2008 --
Under an Asset Purchase Agreement dated October 1, 2007 and filed in a Form 8-K report with the S.E.C. on Jan. 15, 2008, Eastern Services Holdings, Inc. purchased the domain name www.fund.com along with associated intellectual property (details of intellectual property not divulged in filing) from FST Limited for a total cost of $9,999,950.
With the new acquisition Eastern Services Holdings, Inc. has officially changed its name to Fund.com, Inc. (OTCBB: FNDM.)
As domain name sales go, the nearly $10 million purchase price for www.fund.com ranks it among the largest domain-name transactions in Internet history and topped the memorable Business.com purchase price of $7.5 million in 2004 by ex-Disney executive Jake Winebaum of eCompanies Ventures. In July 2007 Business.com re-sold to RH Donnelley (NYSE: RHD) for nearly 47 times the original amount, $350 million.
According to DN Journal, a leading domain name publication, there have been many other multi-million domain name purchases. Diamond.com sold for $7.5 million and beer.com for $7.0 million. An adult website domain, porn.com, received even more at $9.5 million. However, it appears that Fund.com may be the highest price ever paid for a non-adult internet domain.
Fund.com is an online publisher focused on the financial information sector. Fund.com plans to make available fund Indexes, trademarks and intellectual property to third party providers in exchange for licensing fees. For individual investors, Fund.com plans to be a source of information regarding investment funds, including mutual funds, hedge funds, money market funds, exchange traded funds, closed end funds, commodity funds and other types of pooled investment vehicles. For banks and financial institutions, Fund.com intends to offer licensing agreements for branded customized indexes used to construct investment products such as ETFs or Index-linked bonds, and in exchange for online advertising success-fees, Fund.com plans to connect product providers with new clients.
Sharing a similar business model with financial companies such as Morningstar (Nasdaq: MORN, market cap: $2.64B), Bankrate, Inc. (Nasdaq: RATE, market cap: $721.09M), and MSCI, Inc. (NYSE: MXB, market Cap: $2.51B), Fund.com OTCBB: FNDM market cap N/A according to Yahoo Finance.
Below are the reported top domain names sales, or top bids that did not meet the minimum required reserve price, according to DN Journal
Fund.com 9,999,999 2007
Porn.com 9,500,000 2007
Business.com 7,500,000 1999
Diamond.com 7,500,000 2006
Beer.com 7,000,000 2007
Asseenontv.com 5,100,000 2000
Seo.com 5,000,000 2007
Auction.com 4,500,000 Reserve 2007
Dermatology.com 4,500,000 Reserve 2007
HorseRacing.com 4,500,000 Reserve 2007
Slots.com 4,500,000 Reserve 2007
With the new acquisition Eastern Services Holdings, Inc. has officially changed its name to Fund.com, Inc. (OTCBB: FNDM.)
As domain name sales go, the nearly $10 million purchase price for www.fund.com ranks it among the largest domain-name transactions in Internet history and topped the memorable Business.com purchase price of $7.5 million in 2004 by ex-Disney executive Jake Winebaum of eCompanies Ventures. In July 2007 Business.com re-sold to RH Donnelley (NYSE: RHD) for nearly 47 times the original amount, $350 million.
According to DN Journal, a leading domain name publication, there have been many other multi-million domain name purchases. Diamond.com sold for $7.5 million and beer.com for $7.0 million. An adult website domain, porn.com, received even more at $9.5 million. However, it appears that Fund.com may be the highest price ever paid for a non-adult internet domain.
Fund.com is an online publisher focused on the financial information sector. Fund.com plans to make available fund Indexes, trademarks and intellectual property to third party providers in exchange for licensing fees. For individual investors, Fund.com plans to be a source of information regarding investment funds, including mutual funds, hedge funds, money market funds, exchange traded funds, closed end funds, commodity funds and other types of pooled investment vehicles. For banks and financial institutions, Fund.com intends to offer licensing agreements for branded customized indexes used to construct investment products such as ETFs or Index-linked bonds, and in exchange for online advertising success-fees, Fund.com plans to connect product providers with new clients.
Sharing a similar business model with financial companies such as Morningstar (Nasdaq: MORN, market cap: $2.64B), Bankrate, Inc. (Nasdaq: RATE, market cap: $721.09M), and MSCI, Inc. (NYSE: MXB, market Cap: $2.51B), Fund.com OTCBB: FNDM market cap N/A according to Yahoo Finance.
Below are the reported top domain names sales, or top bids that did not meet the minimum required reserve price, according to DN Journal
Fund.com 9,999,999 2007
Porn.com 9,500,000 2007
Business.com 7,500,000 1999
Diamond.com 7,500,000 2006
Beer.com 7,000,000 2007
Asseenontv.com 5,100,000 2000
Seo.com 5,000,000 2007
Auction.com 4,500,000 Reserve 2007
Dermatology.com 4,500,000 Reserve 2007
HorseRacing.com 4,500,000 Reserve 2007
Slots.com 4,500,000 Reserve 2007
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