MarketNet expands lead management system capabilities; now integrates with CRM platforms

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 5, 2008 -- MarketNet Services, LLC, a provider of end-to-end lead management products and services, today announced it has expanded the capabilities of its lead management system. The newly enhanced incommand Marketing System now integrates with customer relationship management platforms Siebel CRM On Demand and Salesforce.com, enabling MarketNet clients to use their installed CRM platform to view qualified leads, current prospects and accounts.

In addition, regardless of which contact management solution a company uses, MarketNet’s incommand lead system now delivers qualified leads into a company’s current sales process in the way that best fits the company’s business model. Leads can even be delivered via RSS feed to a computer, cell phone, smart phone or other mobile device.

“However you want your lead, we’ll get it to you,” said J.T. McDonald, president of MarketNet. “With MarketNet as a lead management partner, companies won’t force their sales people to access yet another system to view and manage their leads. Now, we respond to the lead with the appropriate corporate message and quickly deliver the cleansed, qualified leads directly into the chosen CRM system.

“What’s more, the enhanced incommand Marketing System increases the sales force’s accountability,” McDonald continued. “Every lead and follow-up activity is now recorded in either the CRM application or incommand, so no leads are lost or overlooked. This is especially important in dealer or reseller-based channels, and it can help generate higher conversion rates and greater sales volume for any company.”

One company already enjoying the benefits of the enhanced incommand Marketing System is Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta), Ramsey, N.J., which uses Siebel CRM On Demand for its direct channel and incommand for its independent dealer channel.

“The combination of MarketNet’s technical expertise, lead management best practices and knowledge of our unique sales process was instrumental in the successful launch of this project,” said Nelson Lin, vice president of Information Technology Services at Konica Minolta. “MarketNet was able to meet our deadlines and work with the various stakeholders to ensure that our hard-earned sales leads went to the appropriate sales resource quickly and accurately. With new systems, user adoption can be a challenge. With MarketNet we now have the ability to deliver hot sales leads directly into Siebel, which should entice the sales representatives to log-in and use the system.”

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