DRUG EDUCATION ADs WIN ADDY AWARD

FOR IMMEDIATE RELEASE
(Free-Press-Release.com) March 6, 2008 -- Four drug education ads from the Foundation for a Drug-Free World (FDFW) have won the bronze 2008 ADDY Los Angeles competition for excellence in creativity and execution. The powerful public service announcements show teens led into tragedy because of common drug buzz. The public service ad campaign was directed by Gary Ravenscroft, who also co-wrote them with writer Christopher Smith.

Called the “They Said/They Lied” series, the dramatic and fast-paced ads present teens of different ethnicities stating what they were told that turned them onto drugs, followed by real-life episodes of the impact on the teen’s life and family. The PSAs close telling the audience to “get the truth about drugs” at www.drugfreeworld.org.
“These ads talk and debunk myths about drugs young people hear on the streets,” said Ravenscroft. “They cause people to think and question the information they have about drugs and realize they might be misinformed.”

Founded in 2006, the Foundation provides free youth-friendly drug education material to empower them with straightforward facts gleaned from official surveys and studies. The Truth About Drugs series includes pocket-sized booklets, also available online, on crystal meth, marijuana, Ecstasy, crack, cocaine, and LSD, as well as addictive prescription stimulants and painkillers. New booklets on alcohol abuse and inhalants are also currently being researched. To see the award winning PSAs or learn more about FDFW visit www.drugfreeworld.org.
The ADDY competition is conducted by the American Advertising Federation and is the only creative awards program administered by the advertising industry. It is known as the largest and toughest competition in the world with over 60,000 entries annually.

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