Eli Tahari Sets Retailing Trend With High Performance AV Design

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Elie Tahari sets luxury retailing trend by selecting McCann Systems, Inc. to design and build a high tech audiovisual sound system in the retailer’s East Hampton boutique.
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United States of America (Press Release) March 13, 2008 -- Sometimes less is more. That is certainly the case for luxury retailer Elie Tahari. When he embarked on the creation of his new flagship store, located on the landmark corner of [b ]East Hampton, New York, he enlisted the architectural and design help of Lissoni Associati (Milan) and Highland Associates (New York). Through a team endeavor, this historic retail corner was transformed into an elegant, modern space with a beach-house aesthetic, inviting customers to shop, browse or simply enjoy the retro-cool, beach-chic ambiance. The centerpiece of the space is a glass stair enclosure that slides through two floors to culminate in a skylight. This “glass box” design acts as a museum to display accessories, while the skylight allows natural light to flood this double-height retail space.

“When we were consulted on how we would design an unobtrusive system for an historic retail space, we created some choices to help him understand what the different technologies were that could be deployed that could produce the quality of cinema sound,” says Jonathan Shor, director of technology for McCann Systems. “They desired a state-of-the-art AV system for customers to enjoy which would not alter the architectural setting.”

Elie Tahari insisted on a state-of-the-art sound system, powerful enough to deliver nightclub level acoustics upon occasion. The only caveat being that it must not distract from the product, interior design or architecture of the store. McCann Systems was brought on to deliver a seamless sound system – completely invisible to the eye – yet state of the art. This was made even more difficult by the lack of places to hide audio in this double-height, column-free space with a glass enclosed floating staircase.

McCann Systems innovatively integrated speakers into the architecture of the ceiling matrix. By specifying Tannoy “step speakers”, the type traditionally installed within the steps of movie theaters, McCann was able to deliver unsurpassed sound fidelity, while meeting the mandate that the audio system remain invisible. “Tannoy speakers are at the cutting-edge of sound system technology,” reports Shor. Base speakers were cleverly camouflaged into the matte Venetian plastered walls. Audio was also seamlessly introduced into the elevator. All audio equipment racks are discreetly concealed in the basement of the building.

This recent audio integration by McCann Systems for Elie Tahari East Hampton is another example of luxury retailers seeking the expertise of AV specialists to improve a shopper’s experience – a trend that is on the rise in the retail environment.

To see a complete list of retail clients and images of McCann-integrated audiovisual elements within retail spaces, please visit www.mccannsystems.com.

McCann Systems, Inc. is a leading specialist in turnkey design build projects. We create customized, fully integrated audio visual environments for commercial venues globally. Our in-house team of highly trained, certified designers, engineers, draftsmen, programmers, integration and installation specialists can take your project from end-to-end through the entire design build process.
If you would like to learn more about high performance audiovisual designs or speak to a professional about your needs , call McCann Systems, Inc. today at 732-346-7979 or visit our website at http://www.mccannsystems.com.


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For more information:

McCann Systems, Inc.
290 Fernwood Ave.
Edison, NJ 08837
732-346-7979
http://www.mccannsystems.com.

Visit our website: http://www.mccannsystems.com
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